Field Eagle is a B2B SaaS product part of the Konverge Group of Companies

Overview

We are seeking a hands-on Digital Marketing & SEO Specialist to drive growth for our B2B SaaS products in Energy, Oil & Gas, Mining, Manufacturing, and construction (rugged Industries).

This role focuses on driving qualified inbound leads through SEO, website optimization, backlink acquisition, Google Ads, landing pages, content marketing, and email campaigns.

Our website is central to our digital marketing strategy. The successful candidate must be highly comfortable working directly in WordPress to create, update, and optimize website pages, landing pages, and content based on SEO opportunities, paid campaigns, and conversion performance.

We are looking for someone who can move between strategy and execution, identifying opportunities in SEMrush or Google Analytics, making the necessary website changes, creating or optimizing content, building backlinks, creating/managing/testing Google Ads, and measuring the impact on lead generation.

This is a hands-on role. You will be expected to execute, not simply make recommendations for others to implement.

Key Responsibilities

Website Management & WordPress

- Manage and continuously improve our WordPress websites
- Create and update website pages, landing pages, blog posts and campaign pages
- Make ongoing content, layout and design updates
- Update calls to action, forms, navigation, images and other website elements
- Build landing pages for SEO, Google Ads, industry campaigns and lead-generation initiatives
- Implement SEO directly within WordPress
- Optimize pages for both search visibility and conversions
- Ensure websites remain current, professional and aligned with our brands
- Monitor website performance and identify opportunities for improvement

Strong hands-on WordPress experience is required.

SEO & Organic Search

SEO is a critical part of this role.

- Develop and execute ongoing SEO strategies
- Conduct keyword research using Semrush
- Identify high-intent commercial and informational search opportunities
- Perform competitor and content-gap analysis
- Optimize existing website pages for target keywords and search intent
- Identify opportunities for recent SEO landing pages and website content
- Manage on-page SEO including metadata, headings, internal linking and content optimization
- Conduct regular technical SEO audits
- Identify and address technical SEO issues
- Monitor keyword rankings, organic traffic and conversions
- Use Google Search Console to monitor indexing and organic search performance
- Continuously improve organic visibility and qualified inbound traffic

Strong hands-on SEMrush experience is required.

Backlink Acquisition & Off-Page SEO

Backlink acquisition is an important part of our SEO strategy and a key responsibility of this role.





- Develop and execute an ongoing backlink acquisition strategy
- Research high-quality, relevant backlink opportunities
- Conduct direct outreach to websites, publications, industry organizations and other relevant sources
- Pursue editorial, guest-posting, resource-page, PR and partnership opportunities
- Analyze competitor backlink profiles using SEMrush
- Identify backlink gaps and opportunities
- Maintain an active outreach pipeline
- Monitor new and lost backlinks
- Evaluate backlink quality and relevance
- Measure the impact of backlink efforts on rankings and organic performance

Candidates must have demonstrated hands-on experience successfully acquiring quality backlinks, not simply analyzing backlink profiles or outsourcing link building.

Google Ads & Paid Search

- Manage and optimize Google Ads campaigns
- Conduct paid-search keyword research
- Develop and test ad copy
- Review search terms and manage negative keywords
- Optimize campaign structure, targeting, bidding and budgets
- Create and optimize landing pages for paid campaigns
- Monitor conversion tracking
- Analyze cost per lead and lead quality
- Continuously improve campaign performance and efficiency
- Report on results and recommend changes based on performance

Landing Pages & Conversion Optimization

- Build landing pages for SEO, Google Ads, downloadable resources and industry-specific campaigns
- Align landing-page content with search intent and campaign messaging
- Optimize messaging, design, calls to action and forms
- Monitor landing-page conversion performance
- Identify opportunities to improve conversion rates
- Analyze where visitors are dropping off
- Test improvements designed to increase qualified leads

Blogs & Content Marketing

- Develop SEO-driven content plans
- Research blog topics based on keyword opportunities, customer questions and industry trends
- Write, edit and publish B2B blog content
- Optimize new and existing content for SEO
- Refresh older content to improve organic performance
- Develop internal-linking strategies
- Create supporting website content for campaigns and lead-generation initiatives
- Ensure content supports both search visibility and lead generation
- Use AI tools appropriately to improve efficiency while maintaining quality, accuracy and brand voice

Email Marketing & Newsletters

- Develop and distribute company newsletters
- Create lead-nurture email campaigns
- Develop campaigns around product updates, educational content and lead-generation offers




- Support email campaigns connected to website content and downloadable resources
- Monitor engagement and conversions
- Identify opportunities to nurture existing leads and website visitors

Analytics & Reporting

- Use GA4, Google Search Console, SEMrush and Google Ads to monitor performance
- Track organic traffic, keyword rankings, backlinks and conversions
- Monitor landing-page and campaign performance
- Track qualified inbound leads and lead sources
- Identify opportunities and recommend actions based on data
- Provide clear reporting on marketing performance
- Focus on qualified leads and business outcomes rather than vanity metrics

Required Skills & Experience

- 3–5+ years of hands-on digital marketing experience
- Strong hands-on WordPress experience
- Strong SEMrush experience
- Proven backlink acquisition experience
- Strong understanding of technical, on-page and off-page SEO
- Hands-on Google Ads experience
- Experience with Google Analytics 4
- Experience with Google Search Console
- Experience creating and optimizing landing pages
- Understanding of conversion rate optimization
- Strong B2B writing and editing skills
- Experience with content and email marketing
- Basic web design skills and a strong eye for professional website presentation
- Strong analytical skills
- Excellent organizational skills and attention to detail
- Ability to work independently and manage multiple priorities

Nice to Have

- Experience marketing B2B SaaS products
- Experience with industrial, manufacturing or technology markets
- Experience with email marketing platforms
- Experience with digital PR for backlink acquisition
- Canva or Adobe experience for website and marketing assets
- Basic HTML/CSS knowledge
- Experience using AI tools to improve marketing execution

What Success Looks Like The objective of this role is to generate qualified leads and drive business growth.

Success will be measured through improvements in:

- Quality backlinks and referring domains
- Organic search rankings
- Relevant organic traffic
- Website conversion rates
- Landing-page performance
- Google Ads performance
- Cost per qualified lead
- Email campaign performance
- Qualified inbound leads

We are not looking for someone focused solely on increasing traffic.

We want someone who understands how SEO, backlinks, website, content, paid search, and conversion optimization work together to generate qualified opportunities.

Pay: $55,000.00-$65,000.00 per year

Benefits

- Casual dress
- Dental care
- Extended health care
- Tuition reimbursement
- Vision care

Application question(s):
- Has reviewed the salary range
- Understands this is a 100% in-office role

Experience:
- Digital marketing: 3 years (required)
- Managing Google AdWords: 3 years (required)

Work Location: In person

📌 Digital Marketing & SEO Specilaist-B SaaS (Toronto)
🏢 Konverge Digital Solutions
📍 Toronto