Director, Brand Marketing & Strategic Partnerships

Location: Mississauga, ON

Employment Type: Full-Time

Department: Marketing

Reports To: Executive Leadership

About BoomerangFX

BoomerangFX is a rapidly growing SaaS technology company helping businesses in the aesthetics and healthcare space streamline operations, improve efficiency, and scale their practices.

As we continue to expand our presence in the market, we’re looking for a Director, Brand Marketing & Strategic Partnerships who understands the industry, knows the people who shape it, and can help position BoomerangFX as a leading technology partner for practices across North America.

The Opportunity

This is a unique opportunity for a well-connected, influential marketing and industry leader who has deep relationships within the aesthetics, medical aesthetics, healthcare, or practice-management ecosystem and understands the power of SaaS technology.

We’re looking for someone who can bring more than traditional marketing expertise.

You should have an established network and a strong understanding of the people, organizations, associations, events, thought leaders, practitioners, and influencers that drive the aesthetics and healthcare markets.

You will be responsible for leveraging that knowledge and network to elevate the BoomerangFX brand, develop strategic partnerships, create industry visibility, and open doors to new opportunities.

This role sits at the intersection of industry influence, brand, partnerships, SaaS, and business growth.

What You’ll Do

Build BoomerangFX’s Industry Presence

- Develop and execute a brand strategy that strengthens BoomerangFX’s position within the aesthetics and healthcare technology markets.
- Leverage your existing industry relationships and credibility to increase BoomerangFX’s visibility and reach.
- Identify key industry leaders, influencers, practitioners, associations, organizations, and communities that can help expand our presence.
- Develop initiatives that position BoomerangFX as a trusted technology partner within the industry.
- Represent BoomerangFX at major industry events, conferences, networking opportunities, and executive forums.
- Identify opportunities for speaking engagements, panels, podcasts, media appearances, and thought leadership.

Strategic Partnerships

- Build and manage high-value relationships with industry leaders, associations, technology providers, manufacturers, educators, consultants, and other strategic organizations.
- Identify partnership opportunities that can create meaningful brand exposure, customer acquisition, and business growth.
- Develop co-marketing, referral, sponsorship, education, event, and strategic partnership programs.
- Leverage your industry network to create introductions and opportunities for BoomerangFX.
- Develop long-term relationships with key industry stakeholders and become a trusted representative of the BoomerangFX brand.

SaaS & Go-to-Market

- Translate your understanding of the healthcare and aesthetics market into SaaS marketing and growth strategies.




- Work closely with Sales and Executive Leadership to identify market opportunities and develop strategies to capitalize on them.
- Help shape messaging that resonates with practice owners, operators, executives, and healthcare professionals.
- Understand the SaaS buying journey and how technology decisions are made within growing practices.
- Collaborate with Product and Customer Success teams to bring customer insights and market feedback back into the business.
- Identify new market segments, trends, and opportunities for expansion.

Events & Industry Engagement

- Develop BoomerangFX’s presence at key aesthetics and healthcare conferences and events.
- Identify the events, organizations, and communities where our target customers and industry leaders are most active.
- Create compelling experiences and activations that generate conversations and strengthen relationships.
- Build relationships with event organizers, speakers, educators, influencers, and industry leaders.
- Partner with Sales to turn events and industry relationships into meaningful business opportunities.

Thought Leadership & Influence

- Establish BoomerangFX executives and subject-matter experts as credible voices within the industry.
- Develop thought-leadership initiatives around practice growth, technology, automation, operational efficiency, and the future of healthcare and aesthetics.
- Identify opportunities for podcasts, webinars, panels, speaking engagements, publications, and industry media.
- Develop relationships with influential practitioners and industry voices who can authentically amplify the BoomerangFX story.

What We’re Looking For The ideal candidate will bring a combination of industry influence, marketing expertise, strategic relationship-building, and SaaS experience.

You should have

- 7+ years of experience in marketing, partnerships, business development, SaaS, healthcare, aesthetics, or a related field.
- Strong relationships and credibility within the aesthetics, medical aesthetics, healthcare, wellness, or practice-management industry.
- An established network of industry leaders, practitioners, organizations, associations, influencers, or other key stakeholders.
- A strong understanding of the aesthetics or healthcare business landscape.
- Experience working with or marketing SaaS or technology solutions.
- A proven ability to develop strategic partnerships and turn relationships into business opportunities.
- Strong communication, presentation, networking, and relationship-building skills.
- Experience representing a company at conferences, industry events, panels, and other high-visibility opportunities.
- Strong commercial awareness and an understanding of how brand, partnerships, and relationships contribute to revenue growth.




- The ability to operate strategically while also being highly hands-on.

You’ll Stand Out If You...

- Are already well-known and respected within the aesthetics or healthcare community.
- Have an existing network of practice owners, physicians, practitioners, executives, educators, influencers, or industry organizations.
- Have experience working with practice-management software, healthcare technology, CRM, ERP, or other SaaS platforms.
- Have helped grow a technology or SaaS brand within a specific industry vertical.
- Have strong relationships with major aesthetics or healthcare conferences and associations.
- Have experience creating partnerships with manufacturers, distributors, education platforms, associations, or other ecosystem players.
- Are comfortable being the face of a company at industry events and in front of customers.
- Naturally build relationships and open doors.

What Success Looks Like In this role, success will be measured by your ability to expand BoomerangFX’s influence, relationships, and presence within the aesthetics and healthcare ecosystem.

You will

- Expand BoomerangFX’s network of strategic industry relationships.
- Create meaningful partnerships that generate visibility and business opportunities.
- Increase BoomerangFX’s presence at key industry events and within industry communities.
- Build relationships with influential practitioners, organizations, and thought leaders.
- Strengthen the company’s reputation and positioning within the market.
- Create new opportunities for Sales through strategic relationships and partnerships.
- Establish BoomerangFX as a recognizable and credible SaaS technology brand within aesthetics and healthcare.

Why BoomerangFX?

This is an opportunity to have a direct impact on the growth and market presence of a rapidly scaling SaaS company.

You won’t simply be managing marketing campaigns. You’ll be helping shape how BoomerangFX is perceived across an entire industry, building relationships with the people who influence the market, and creating partnerships that can have a meaningful impact on the company’s growth.

If you have the industry relationships, market credibility, SaaS understanding, and entrepreneurial mindset to help BoomerangFX become a leading technology brand in aesthetics and healthcare, we want to hear from you.

Base Salary: $80,000 - $90,000 + 15% annual discretionary bonus.

Job Type: Full-time

Work Location: This is a 5-day on-site role based in Mississauga, Ontario.

Equity: Eligible to participate in BoomerangFX Stock Option Plan after 6 months

Benefits:

- Comprehensive health, dental, and vision coverage
- Paid vacation
- Free on-site parking

Accessibility Statement:

BoomerangFX is an equal chance employer committed to diversity and inclusion. We welcome applications from all qualified individuals for our career opportunities and are dedicated to accommodating people with disabilities. If you need accommodation at any stage of the application process, please contact us at [email protected].

📌 Director, Brand Marketing & Strategic Partnerships (Mississauga)
🏢 BoomerangFX
📍 Mississauga