Lead the charge in driving growth at DAVIDsTEA as the Growth Marketing Director. Manage site conversion, lifecycle strategies, and dynamic campaigns to optimize sales across our e-commerce platform. As DAVIDsTEA continues to expand its footprint in the specialty tea market, the Growth Marketing Director will play a crucial role in enhancing user experience and optimizing sales.

With a focus on data-driven decision-making, you’ll oversee key marketing components such as conversion optimization, paid media strategies, and lifecycle marketing programs tailored for our diverse audience. Key Responsibilities:

- Own site experience and checkout flow optimization
- Build and execute structured A/B testing for conversion




- Manage paid media budget with performance marketing partner
- Develop email/SMS lifecycle marketing strategies
- Mentor junior marketing specialists and analysts

Requirements:

- 7+ years in growth or digital marketing roles
- Proven P&L; management with substantial paid media budgets
- Robust skills in SEO, email, and performance-driven marketing
- Data-savvy with dashboard expertise
- Experience with cohort analysis and A/B testing

Be at the forefront of our growth initiatives, leveraging your marketing expertise to propel DAVIDsTEA forward.

📌 Growth Marketing Director at DAVIDsTEA (Toronto)
🏢 DAVIDsTEA
📍 Toronto