DAVIdsTEA is a leading branded retailer and growing wholesaler of specialty loose leaf tea, offering a selection of signature blends, single-origin teas, and tea-related gifts and accessories through our e-commerce platform and 23 Canadian retail stores. We’re making tea fashionable and fun, and we pride ourselves on offering both the best possible service to our customers and a positive work environment for our employees! We are looking for a Growth Marketing Director to own site conversion, demand capture, and lifecycle marketing.

Site and conversion: Own site experience, PDP optimization and checkout flow end-to-end Build and run a structured testing roadmap (A/B, multivariate) across landing pages, offers, and nuances to consistently improve conversion and LTV Optimize conversion and ensure site search and tracking perform reliably Own the agency relationship and paid media budget with our performance marketing partner: brief, review and hold accountable against efficiency and growth targets Ensure accurate media tracking and attribution across paid channels and our performance marketing partner Manage branded search, and paid social with audience-targeted, CAC/ROAS-optimized spend Own SEO and monitor and experiment with AEO, to optimize for both Establish and own email/SMS and lifecycle marketing strategy and design world-class retention and loyalty programs (Frequent Steepers)



with explicit success metrics; Mentor and manage a small team of marketing specialists/analysts So are YOU our next Growth Marketing Director? 7+ years in growth, performance, lifecycle or digital marketing, ideally in retail, ecommerce, or DTC ~ Proven track record managing significant paid digital media budgets and hitting acquisition/efficiency targets ~ Strong fluency across paid media, SEO/SEM, email/lifecycle marketing, and paid media platforms, plus a BI tool (Looker, Tableau, or similar) for reporting ~ Comfortable with data: can build and interpret dashboards, run cohort/LTV analysis, and translate numbers into action ~ Experience running structured A/B and multivariate tests ~ Strong project management skills — able to juggle multiple campaigns and cross-functional stakeholders at once ~ Bonus: experience with marketplaces (Amazon, Walmart), performance-based affiliate/influencer programs, or loyalty programs ~ Montreal or remote in Canada, with ability to travel DAVIdsTEA is passionate about Diversity and Inclusion and committed to building an inclusive positive work culture that fosters diversity, inclusion, and accessibility.

Insurance

Paid holidays Life insurance Insurance of medical and paramedical expenses Employee Assistance Program (EAP) Free parking Recognition of years of service Long Term Disability Insurance Shift: Day Schedule: Full-Time

📌 Head of Digital Marketing - Remote (Calgary)
🏢 DAVIDsTEA
📍 Calgary