We’ve been part of the fabric of Canada’s fashion landscape since 1926, and today, we’re elevating our iconic brands – Reitmans, RW&CO;, and PENN. Our vision is to empower Canadians to live confidently, and our mission is to create collections of uncompromising style and quality for all. With close to 400 stores nationwide and collections designed right here at home, in Canada, we offer an exceptional customer experience.

A clear vision, unwavering commitment to our customers, and the passion of our thousands of employees across the country.

The Customer Insights

Analyst plays a critical role in transforming customer, transactional, digital, and loyalty data into actionable insights that drive customer-centric decision-making across RCL brands. This role blends analytical rigour with strategic business acumen, to identify opportunities that improve customer acquisition, engagement, retention, and lifetime value. The analyst will partner closely with Marketing, Merchandising, Digital, Customer Engagement and Data & Analytics teams to deliver insights that shape strategy and drive growth.

Customer

Insights & Analytics Analyze customer behaviour across brands, channels, and lifecycle stages to uncover trends, segment performance, and opportunities for growth. Develop and maintain customer segmentations to support targeted communications, personalization, and brand-level strategies. Conduct deep-dive analyses into customer journeys, retention drivers, churn patterns, and customer lifetime value levers.

Reporting & Performance Measurement Build dashboards, reports, and automated insights that track customer KPIs (e.g., Translate complex data into explicit, concise insights for stakeholders at all levels. Act as an analytical partner to Marketing, Digital, and Customer Engagement teams, helping them understand customer performance and identify opportunities for improvement. Provide insight inputs for strategic planning, brand reviews, and customer growth initiatives.

Work with Data Engineering and Data Science teams to improve data quality, refine metrics,



and develop advanced analytics solutions.

Data Expertise

Leverage customer, transactional, web, and loyalty datasets to build a holistic view of customer behaviour across the retail ecosystem. Ensure reporting accuracy and data integrity, troubleshooting issues where needed. Stay current with industry trends, analytical techniques, and retail customer insights best practices.

Bachelor’s degree in analytics, statistics, marketing, economics, business, or a related field (Master’s preferred). ~3–5+ years of experience in customer analytics, CRM analytics, or marketing analytics. ~ Proficiency in SQL (required); Python/R is a plus. ~ Expertise with BI tools (MicroStrategy, Power BI, Tableau, Looker). ~ Experience with customer segmentation, cohort analysis, and campaign measurement. ~ Familiarity with digital analytics tools (Google Analytics, Adobe Analytics). ~ Experience in retail, fashion, or e-commerce (strong asset). ~ Bilingualism required (French/English), due to regular interactions with English‑language teams, tools, and content.

Strong analytical thinking : ability to interpret, synthesize, and structure complex data.

Strong analytical storytelling : ability to translate data into clear narratives and strategic recommendations. Customer‑centric mindset : passion for understanding customer behaviour and improving customer experience.

Collaboration and communication : effective with both technical and non‑technical stakeholders. Enjoy a hybrid work environment that ensures the perfect balance between work and personal life.

Flexible Time

Off* : Paid leave, sick days, and vacation time to recharge and spend quality time with loved ones. Refer your professional network and earn a bonus for helping us grow our talented team Growth opportunities* : Annual bonuses, career advancement, and tuition reimbursement to help you reach your qualified goals. *Total rewards are aligned with your employment status, offering different perks depending on whether you're full-time, part-time, or under contract. The use of Artificial Intelligence may be used for candidate screening purposes.

📌 INSIGHTS ANALYST (Montreal)
🏢 Reitmans ( Canada
📍 Montreal