Brand & Communications – BTL Marketing ManagerConsumer / Retail / Mobility MarketingWe're looking for an experienced Brand & Communications / BTL Marketing professional to join a leading global organisation within its Mobility Marketing team on a 12-month contract.This is a highly visible role responsible for delivering end-to-end below-the-line (BTL) marketing activations across forecourt and in-store customer touchpoints, supporting fuels, EV and non-fuel retail propositions.You'll work closely with Brand, Product and Customer Value Proposition teams, alongside creative and integrated agency partners, to turn marketing strategy into high-quality, commercially effective campaigns.What You'll Be DoingLead the end-to-end delivery of BTL campaigns and activations, from briefing through execution, optimisation and performance reviewDevelop clear, insight-led briefs in partnership with Brand and Product teamsCoordinate creative and agency partners to ensure campaigns are delivered on time, on brand and to a high standardManage in-store, retail and forecourt marketing communications across multiple customer touchpointsMonitor campaign performance and translate results into actionable recommendations to improve effectiveness and ROIManage agency relationships, scopes of work, contracts and performance reviewsOwn marketing budgets, including forecasting, invoicing, phasing and variance reportingPartner across Marketing, Product, Procurement, Finance,



Legal and InsightsEnsure marketing activity meets brand, legal and regulatory requirementsTranslate broader brand strategies into effective, locally relevant customer communicationsWhat We're Looking For4+ years' experience in Brand Marketing, Integrated Marketing Communications, Retail Marketing, Shopper Marketing or BTL MarketingStrong experience delivering end-to-end BTL campaigns or marketing activationsExperience managing creative, advertising or integrated marketing agenciesExposure to retail, in-store, POS/POSM, shopper or customer marketingExperience managing significant marketing budgets and agency spendStrong commercial mindset with the ability to use data and insights to optimise campaign performanceExcellent project and stakeholder management skillsExperience working cross-functionally with teams such as Product, Finance, Legal and ProcurementAbility to manage multiple campaigns and priorities in a rapid-paced environmentStrong written and verbal communication skillsThe OpportunityThis is a 12-month contract based in Calgary, Alberta, with a hybrid working arrangement, offering the opportunity to work within a major international consumer-facing business and influence how customers experience the brand across physical retail environments.If you have experience across BTL, shopper marketing, retail marketing, brand activation or integrated marketing communications, we'd love to hear from you.

📌 Brand Communications Manager (Calgary)
🏢 XML International
📍 Calgary