We back that promise by committing to remain an independent creative agency. The Director, Social & Content is responsible for leading the overarching social channel oversight, strategy, and content delivery across brands in English. They will champion high-standard execution across major platforms (Meta, Instagram, YouTube, TikTok, X), direct agency integration, and align brand social strategy with reveals and Canadian cultural moments.

Strategic Social

Leadership & Channel Oversight - Direct comprehensive social strategy and channel management across all brand handles in EN and FR, including Meta, Instagram, YouTube, TikTok, and X.

- S. and Global content calendars, strategically layering in Canadian-specific programs, reveals, and events.
- Direct paid social strategy to boost high-performing organic content and maximize reach across campaign priority periods.
- Escalate concerns to communications and public relations to manage risk across social channels. Drive agency integration across partner agencies, and Rethink ensuring seamless content workflows and cross-agency alignment.
- Work in close partnership with PR/Comms counterparts to align earned media strategies with organic social amplification.




- Serve as trusted advisor to senior marketing and communications stakeholders.

Support

Best-in-Class Work & Event Activation - Act as a content springboard, elevating ideas using the CRAFTS framework.

- Guide social amplification strategies for major sponsorships and events.
- Oversee overall account budget control, staffing resources across Toronto and Montreal, and account health. Nurture & Support High-Performing Teams - Mentor and motivate a multi-office social team in Toronto and Montreal by creating a psychologically safe workplace that fosters growth and inspiration.
- 7+ years of social media, strategy, and content leadership experience within an agency or major client brand.
- Proven experience managing multi-brand portfolios and cross-office creative teams.
- Strong understanding of bilingual social deployment and Quebec market nuances (mandatory for Montreal candidates).
- Native fluency in French and English with deep knowledge of Quebec culture. Access to Rethink’s national DE&I; committee and working groups - Growth and training opportunities Accommodations are available, upon request, to all selected candidates during any stage of the recruitment process. #

📌 Account Director, Social & Content (Toronto)
🏢 Rethink
📍 Toronto