Lead the marketing strategy for Alberta Homes with Brookfield Residential on an 18-month contract. Drive lead generation and customer experience initiatives while overseeing a agile marketing team.As the Senior Marketing Manager, you will develop and execute the annual marketing strategy and budget for Alberta's residential projects. This role requires 7+ years of marketing experience, particularly in real estate, and demands advanced skills in digital marketing and CRM. You'll collaborate closely with cross-functional teams to launch successful marketing campaigns and initiatives across various channels.Key Responsibilities:
- Develop and manage annual strategic marketing plan and budget
- Lead omni-channel marketing campaign execution in various media




- Collaborate with communities and sales for aligned strategies
- Oversee marketing automation and CRM initiatives
- Monitor campaign performance and optimize lead generationRequirements:
- Post-secondary degree in Marketing or similar
- 7+ years marketing experience, real estate focus preferred
- Strong CRM experience, preferably with HubSpot
- Proven team leadership and project management skills
- Focus on strategic performance and client serviceMake impactful contributions as a marketing leader, driving customer experiences and business outcomes with Brookfield Residential.#J-18808-Ljbffr

📌 Senior Marketing Manager Alberta Homes (Calgary)
🏢 Brookfield Residential
📍 Calgary