When you become part of the Chapters Health Team, you’ll realize it’s more than a job. We’re committed to providing outstanding patient care and a high level of customer service in our communities every day.

The Marketing

Liaison (PACE) The Marketing Liaison (PACE) is responsible for driving growth, market expansion, and referral development for the Hope PACE program through strategic outreach, relationship management, and community engagement. This role serves as a key liaison between Hope PACE and referral partners, ensuring clear communication of program benefits while increasing awareness and access to services. This position requires fluency in both English and Spanish to effectively engage diverse communities, caregivers, and healthcare partners. The coordinator plays a vital role in supporting enrollment growth by executing targeted marketing strategies, educating referral sources, and identifying opportunities to increase qualified referrals and conversions. Minimum of 2 years of proven healthcare sales, marketing, or outreach performance required Bachelor's degree in Marketing, Business, Public Relations, or related field preferred Nursing, Social Work, Case Management) considered Fluency in English and Spanish (written and verbal) required Experience working with Medicare, Medicaid, or senior healthcare populations strongly preferred Prior formal sales or marketing training preferred Valid Florida Driver’s License, current auto insurance, and reliable transportation required Completion of Alzheimer’s Disease and Related Dementias training through the Florida Department of Elder Affairs required upon hire Communication &

• Relationship Management Exceptional bilingual communication skills with ability to effectively present to diverse audiences, including Spanish-speaking participants and families Ability to establish and maintain strong, trust-based relationships with referral partners and community organizations Analytical &

• Strategic Thinking Ability to analyze market trends, referral patterns, and conversion data to guide outreach strategy Proficiency in understanding key performance indicators, including referral volume, conversion rates, and growth targets Basic understanding of statistical concepts such as averages, percentages, and trend analysis Professional &





• Technical Skills Robust written communication and documentation skills Proficiency with CRM systems to track referral activity and pipeline management Ability to interpret and apply regulatory guidelines (CMS, AHCA) related to healthcare marketing Execute strategic outreach plans aligned with organizational census and market share goals Identify and develop new referral sources across healthcare systems and community organizations Analyze referral trends and implement strategies to improve conversion rates and referral quality Serve as the primary liaison to referral partners including: Physician practices Hospitals and health systems Skilled nursing and assisted living facilities Home health agencies Veterans Administration Area Agency on Aging and community-based organizations Conduct bilingual presentations, in-services, and educational sessions to increase program awareness Provide ongoing education on: PACE program benefits and services Medicare and Medicaid eligibility guidelines Clinical and social advantages of community-based care versus institutional settings Sales Execution &

• Pipeline Management Maintain accurate and timely documentation of all outreach activities in CRM Track and report on referral pipeline, activity metrics, and outcomes Community Engagement &

• Marketing Represent Hope PACE at community events, health fairs, and networking functions Support development and distribution of bilingual marketing materials Ensure all activities align with CMS and state regulatory requirements Participate in ongoing education related to healthcare trends, senior care services, and regulatory updates This position is eligible for a performance-based incentive program designed to reward achievement of defined growth and enrollment goals.

Work Environment & Travel Requirements Frequent travel required within assigned territory and Hope PACE service areas, including Charlotte, Collier, and Lee Counties in Florida Regular use of standard office equipment (computer, phone, printer, etc.) Strong presentation and bilingual (English & Spanish)



communication skills Proven ability to meet or exceed performance goals Strategic thinker with a data-driven approach to growth This position requires consent to drug and/or alcohol testing after a conditional offer of employment is made, as well as on-going compliance with the Drug-Free Workplace Policy.

All Chapters Health

System employees performing services for Florida affiliates are submitted through the Florida Care Provider Background Screening Clearinghouse to verify eligibility after a conditional offer of employment is made as well as ongoing eligibility. Since 1983 as a community-based, not-for-profit organization, Chapters Health has provided choices, education and guidance through its managed affiliates: Capital Caring Health, Chapters Health Foundation, Chapters Health Hospice, Chapters Health Pharmacy, Chapters Health Staffing, Cornerstone Hospice & Palliative Care, Good Shepherd Hospice, Hope Healthcare, Hospice of Okeechobee, HPH Hospice and LifePath Hospice.

Chapters

Health and its affiliates are licensed in Alachua, Arlington, Bradford, Charlotte, Cherokee, Citrus, Cobb, Collier, Columbia, District of Columbia (all eight wards), Dixie, Fairfax, Fauquier, Fayette, Forsyth, Fulton, Gilchrist, Glades, Gwinnett, Hall, Hamilton, Hardee, Hendry, Hernando, Highlands, Hillsborough, Howard, Lafayette, Lake, Lee, Levy, Loudoun, Marion, Martin, Miami-Dade, Monroe, Montgomery, Okeechobee, Orange, Osceola, Pasco, Pinellas, Polk, Prince George’s, Prince William, Putnam, St.

All Chapters Health

System employees performing services for Florida affiliates are submitted through the Florida Care Provider Background Screening Clearinghouse to verify eligibility after a conditional offer of employment is made as well as ongoing eligibility. It is the policy of the Organization to provide equal employment opportunities to all employees and applicants for employment. The Organization(s) complies with all civil rights laws and other federal, state and local fair employment laws that prohibit any unlawful employment practices including harassment and discrimination based on race, color, religion, gender, national origin, age, physical or mental disability, marital status, pregnancy, genetic information, status as a covered veteran, sexual orientation, or any other characteristic protected by law.

This policy applies to all terms and conditions of employment in accordance with applicable federal, state and local laws. #

📌 Bilingual Marketing Enrollment Coordinator-PACE Program (Altona)
🏢 Chapters Health System
📍 Altona