Title: Senior Manager, Marketing, Medicus, Global Wealth Management (12 Month Contract) Requisition ID: Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. Purpose Leads and oversees integrated marketing for Medicus within Global Wealth Management Marketing, ensuring that business strategies, plans and initiatives are successfully supported by integrated marketing plans and campaigns are executed / delivered in compliance with governing regulations, internal policies and procedures. What you’ll be doing In this role, you’ll lead the marketing strategy for Medicus, using insights about physicians and their financial needs to shape campaigns that build awareness, generate qualified leads and support business growth. You’ll oversee the end-to-end campaign process—from defining audiences and objectives to launching, optimizing and measuring performance—while working closely with partners across marketing, business lines, technology, compliance, legal and external agencies. You’ll also help connect the full customer journey, ensuring marketing plans are coordinated across channels and aligned to business priorities. As a people leader, you’ll foster an inclusive, high-performing team environment and manage day-to-day work with a strong focus on risk, compliance, operational effectiveness and Scotiabank’s values. Accountabilities Leads a personalized and insight-driven marketing strategies that differentiate Medicus in the market by cultivating a deep understanding of physicians and the unique financial challenges and opportunities they face throughout their careers,



focused on how a pension plan can support their overall financial goals. Leads acquisition campaign strategies for Medicus in support of the business’s priorities and growth targets, ensuring that lead-generation campaigns are optimized to meet marketing qualified lead (MQL) targets derived from MD’s net-recent client targets. Oversees the end-to-end go-to-market strategy and process through which marketing campaigns are planned and executed, including campaign objectives, research and insights gathering, defining target audiences, developing strategies, executing plans and measuring performance. Champions Marketing by developing and leveraging key relationships across a network of trusted partners to support the team’s outcomes, which include business line management teams, the broader marketing organization, technology, compliance, legal and relevant vendors and agencies. Leads and partners with Senior Managers across the Physician Marketing team, as well as Senior Managers supporting Medicus Comms and the Medicus business lines to build integrated and segmented customer journey maps that enable strategic planning and delivery of content across the full breadth of the marketing funnel, from awareness to conversion. Champions a high-performance environment and demonstrates commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance to Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives. Directs day-to-day activities in a manner consistent with the

📌 Senior Manager, Marketing, Medicus, Global Wealth Management (12 Month Contract) (Toronto)
🏢 Scotiabank
📍 Toronto