Piccadilly is an international, multidisciplinary agency that integrates strategy, storytelling creative execution and digital delivery to achieve extraordinary results. And we seek team members and leaders who share that same commitment of inclusion and accountability. We are seeking a highly analytical and experienced full time Programmatic Digital Marketing Specialist to manage, execute, and optimize our programmatic advertising campaigns across various Demand-Side Platforms (DSPs).

End-to-End Campaign Ownership: Plan, set up, execute, and manage programmatic campaigns (Display, Video, Audio, CTV, Native) with deep experience in The Trade Desk. Daily monitoring of campaign performance, sophisticated bid strategy management, pacing, budget allocation, and continuous optimization based on defined KPIs (e.g., Audience Strategy: Develop and implement advanced audience targeting strategies, leveraging 1st, 2nd, and 3rd party data segments, retargeting pools, and lookalike modeling. Negotiate and manage Private Marketplace (PMP) and Guaranteed Deal IDs with publishers to secure high-quality inventory.

Creative & Trafficking: Collaborate with creative and ad operations teams to ensure assets are correctly sized, tracked, and trafficked according to platform specifications.

Analysis & Reporting: Performance Analysis: Conduct deep-dive analysis of campaign data to identify trends, opportunities, and risks.



Prepare and present detailed performance reports, outlining key takeaways, optimizations made, and recommendations for future strategy to the wider team and leadership.

Testing: Design and execute rigorous A/B testing across various variables (audiences, creative, landing pages, bidding tactics) to continually improve performance.

Market Leadership: Stay current with the rapidly evolving programmatic landscape, including changes in data privacy (e.g., Stack Optimization: Proactively evaluate and recommend new technologies, partners, and inventory sources to enhance campaign performance and efficiency. Strong quantitative and analytical skills with expertise in marketing attribution models and a deep understanding of standard media metrics (CPM, CPC, eCPA, ROAS).

Technical Skills: Working knowledge of ad serving (e.g., Campaign Manager 360), tag management systems, and data visualization tools (e.g., Tableau, Google Data Studio) is highly desirable. Excellent written and verbal communication skills, with the ability to articulate complex programmatic strategies to non-technical stakeholders. Bachelor’s degree in Marketing, Business, Mathematics, Economics, or a related quantitative field.

Compensation: $80,000-$90,000 CAD with full benefits Job Type: Full-time Vancouver, hybrid four days a week in office or Ontario (remote) #

📌 Digital Marketing Specialist - Full-time, Remote (Vancouver)
🏢 Kibbi
📍 Vancouver