Digital & Product Manager – Away From Home Reporting to the Director Marketing Away From Home, the successful candidate will drive growth across foodservice B2B brands, private label portfolios, and Away From Home applications of business unit-managed brands through customer-focused marketing, product marketing, digital communications, and effective commercialization. A competitive salary with opportunities for advancement and career development. Access to a group insurance plan & a pension plan with employer contributions.

Telemedicine & employee and family assistance programs. On-site gym. Manage commercialization projects related to national brands and B2B private label products. Collaborate closely with cross-functional stakeholders to coordinate the development, commercialization, and launch of innovation initiatives.

Coordinate packaging updates, artwork revisions, and product documentation. Maintain product information, portfolio records, and marketing assets. Develop sales tools and customer support materials. Support the development of promotional materials for regional trade shows.

Integrated Marketing & Digital Communications: Develop and execute B2B marketing CRM, email marketing, and marketing automation programs. Support lead generation, customer retention, and engagement initiatives. Monitor campaign performance and recommend optimization opportunities.

Execute content marketing strategies aligned with business objectives. Create and update digital communications tools (Website content, email campaigns and newsletters, product communications). Ensure consistent messaging and brand standards across all customer touchpoints.

Performance & Budget Management: Plan,



coordinate, and execute marketing projects. Support annual planning, forecasting, and budget management activities. Required training and experience ~ BAC in business administration, marketing, digital marketing, or a related field. ~Experience in product marketing, go-to-market strategy development, and B2B marketing environments. ~ Strong knowledge of digital marketing including email marketing, CRM platforms and marketing automation tools. ~ Experience in the foodservice, beverage, food manufacturing, consumer packaged goods, ingredients, or related industries is considered a strong asset. ~ Understanding of distributors, brokers, foodservice, retail, and private label business models is considered an asset.

Bilingual (French/English), both written and spoken – essential for communication with English-speaking colleagues, clients, and suppliers across provinces and internationally. Strong customer-centric mindset. Creativity, autonomy, and a proactive approach to identifying growth and performance improvement opportunities.

Ability to analyze market data, trends, and customer needs. Excellent organizational and project management capabilities. Availability and ability to travel across North America, as required by the company.

Behind our fruit juices, drinks and snacks, sauces, soups, broths, ciders and wines is a team of people who innovate, collaborate, and continuously strive to deliver the best for our customers and communities.

Joining

Lassonde means becoming part of a robust and ambitious organization that puts people at the heart of its success and is building the future with confidence, passion, and teamwork.

📌 Digital & Product Manager - Away From Home (Quebec City)
🏢 Lassonde Industries
📍 Quebec City