This is a remote role Who We Are With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. If you relish the challenge of developing multi-faceted media strategies that support clients’ marketing goals, understand the complexities of media planning and buying, and bring robust B2B media experience, this may be the role for you. Marketbridge is seeking a Director, Media Strategy to lead the development and execution of integrated media strategies for enterprise B2B clients.

Working alongside a team of talented media professionals, and leading the charge on strategy media strategies with cross-functional partners, you will help build best-in-class, brand-to-demand campaigns that deliver measurable business results. The Director, Media Strategy will be responsible for developing and overseeing B2B media strategies across a portfolio of client accounts. This role requires a strong understanding of B2B media channels, vendors, platforms, and emerging trends, along with the ability to translate client objectives into actionable media plans.

You will serve as a strategic media lead for clients, guide planning and activation teams, and collaborate closely with account management, demand strategy, creative, analytics, and channel specialists to deliver integrated and effective campaigns.

Media

Strategy and Planning Develop comprehensive B2B media strategies that align with client marketing objectives, target audiences, and business goals Translate broader marketing and demand-generation strategies into actionable, full-funnel media plans Identify and evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media,



and other relevant channels Provide strategic direction throughout campaign planning, activation, optimization, and reporting Ensure media plans are appropriately structured, measurable, and optimized to deliver against agreed-upon objectives Review campaign performance and use data and insights to identify optimization opportunities Help establish campaign measurement frameworks, key performance indicators, and reporting approaches Ensure learnings and performance insights are incorporated into future planning and recommendations Serve as a trusted media advisor to clients, providing clear, informed, and actionable recommendations Lead or support client conversations related to media strategy, planning, campaign performance, and optimization Present media plans, results, insights, and recommendations with clarity and confidence Identify opportunities to expand or strengthen the agency’s media offering within existing client relationships Build and maintain strong relationships with B2B media vendors and platform partners Support media negotiations and work to secure appropriate rates, placements, and added value Oversee media budgets and ensure investments are allocated and managed responsibly Maintain awareness of new media partners, platforms, tools, and opportunities relevant to B2B audiences Provide guidance, mentorship, and strategic direction to media team members Review media plans and recommendations to ensure strategic quality, accuracy,



and alignment Foster strong collaboration across media, account management, demand strategy, creative, analytics, and other internal teams Contribute to the continued evolution of Marketbridge’s media processes, tools, capabilities, and best practices Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus ~8+ years of experience in media strategy, planning, and buying, preferably within an agency environment ~ Strong experience developing and executing media strategies for B2B clients ~ Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications ~ Experience managing substantial media budgets and working with media vendors and platform partners ~ Strong analytical skills and experience interpreting media performance data and reporting ~ Experience leading client presentations and providing strategic media recommendations ~ Previous experience mentoring, managing, or providing direction to media professionals ~ Excellent communication, presentation, and relationship-management skills ~ Ability to manage multiple client accounts and quickly shifting priorities in a fast-paced agency environment ~ From day one, you’ll gain hands‑on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning. Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.

Financial

Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D; coverage for extra peace of mind.

📌 Director - medical quality (Canada)
🏢 MarketBridge
📍 Canada