Lifecycle Marketing Manager At Juno Veterinary, we are on a mission to ensure every pet and Juno team member has the support they need to thrive. Our ultimate vision is to establish a stellar standard for the veterinary industry — the Juno standard of care. We are looking for someone who loves the idea of building something meaningful, contributing to the Mission, and being part of a growing company committed to making a positive impact on veterinary medicine in Canada.

This is a rare opportunity to own the full customer relationship after acquisition — building the lifecycle engine that turns first‑time Juno clients into loyal, high‑LTV members and advocates. Customer‑obsessed in a measurable, systems‑oriented way — with an eye for great design and a genuine curiosity about human behaviour. You're likely a Manager of CRM or Retention at a consumer subscription or membership business — recurring revenue, real reasons customers come back (consumer health, fitness/wellness, subscription DTC, fintech, marketplaces).

You've owned an email/SMS/CRM platform end-to-end and built segmentation and journeys from scratch. Mapped entire customer journeys across every interaction — and built the flows to match Have stood up a CRM or marketing automation platform from zero: selected it, implemented it, migrated onto it — not just operated one someone else built Are technically fluent: you built the journeys and flows yourself in‑platform and understand the data connections behind them (events, syncs, APIs/webhooks, attribution) Stood up a Voice‑of‑Customer loop and actually closed the loop with strategic action Owned retention and LTV as a number, with cohort analysis to prove cause and effect As Lifecycle Marketing Manager at Juno,



You Will Own email, SMS, and CRM end-to-end — platform, segmentation, deliverability, and behaviour‑triggered journeys across the full lifecycle (onboarding, reactivation, win‑back, milestones) Own the lifecycle tech stack itself — platform selection and migration where needed, integrations, data syncs, and the event and trigger architecture behind automated journeys

- Own Voice of Customer — NPS and surveys, and the loop that feeds what customers tell Juno back into the roadmap; partner with Care to ensure insights flow into customer experience decisions 3–5 years in lifecycle, CRM, or retention at consumer businesses; at least one stint at a subscription or membership business at our stage ~ Owned an email/SMS/CRM platform with segmentation and journeys you built and can speak to in detail ~ Has personally stood up or migrated a company's CRM or marketing automation platform — implementation, data model, and integrations, not just campaign operation ~ Technically fluent — built automated journeys hands‑on in‑platform and understands the data connections behind the scenes
- Voice‑of‑Customer and NPS experience, with evidence of closing the loop ~ Built AI workflows and systems — not just asking an LLM questions, but building tools that do real work
- Bonus: regulated or health communications experience




- This role has a base salary range of $90,000 to $120,000 per year, with an annual bonus component, presenting the opportunity for additional earnings on top of your base salary. This range reflects the variation in experience and skillset an individual could bring to this role — from building your skills, to becoming accomplished, to being highly proficient, all the way to achieving excellence. It is also possible to join Juno at a salary above this range, which would mean you are at the very top end of experience and knowledge — or perhaps you are someone already working with Juno who has had the prospect to make a significant and positive impact on our patients and our community and is thriving while doing it. A seat at the table — Reporting directly to the VP Marketing, your work shapes Juno's growth trajectory 1st interview — VP Marketing ~3rd interview — Final debrief and discussion with VP Marketing ~ Offer discussion - People & VP Marketing Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can enjoy a positive and successful career. This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and any other protected characteristic. Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and throughout employment by contacting our People Operations team.

📌 Full Time Digital Brand Marketing Director (Toronto)
🏢 Juno Veterinary
📍 Toronto