Marketing Officer (Term Position) This is a term position until May 31, 2027.
Banff
Centre for Arts and Creativity aims to inspire everyone who attends our campus - artists, leaders, and thinkers - to unleash their creative potential. We acknowledge all Nations who live, work, and play, help us steward this land, and honour and celebrate this place. Marketing is critical to the profile and viability of Banff Centre for Arts and Creativity.
The Marketing
Officer prepares, implements, and evaluates marketing and communication plans for Banff Centre in collaboration with program, service, and administrative areas.
The Marketing
Officer supports financial objectives of the organization by assuring that participation and sales targets are achieved. Reporting to the Marketing Director,below are some key responsibilities: Build and implement event marketing plans. This work involves strategic research, drafting and communicating plans, and campaign reporting.
Along with plan execution, working with designers, digital marketers, and content to produce campaign material. This work is dynamic across project management and creative writing. Develop budgets for marketing plans and campaigns, materials and activities, track spending and provide reports.
Create, coordinate and distribute promotional materials and other assets for marketing. These materials include publications, signage, posters and flyers, advertisements, emails, digital and social media assets. This work includes engaging the local community directly, using materials as conversation starters.
Develop and maintain relevant contact databases for the successful implementation of marketing plans. This includes building email demand, along with local and event-specific communities to foster awareness and attendance. Create and analyze data related to marketing initiatives, in collaboration with the digital marketing teammates who develop integrated marketing report structure.
Organize and maintain records and archives of all promotional material produced. Undergraduate degree or diploma in communications, marketing, public relations, or a related field. ~ Experience with an arts, entertainment, or events marketing is required. ~ Experience with ticketed event marketing, event planning, destination marketing, post-secondary institutions and/or tour operators is an asset. ~ Thorough knowledge of event marketing practices and planning. ~ Exceptional customer service skills that focus on understanding the needs of clients, such as programs, services, and administrative areas. self-starter with the ability to work under broad direction without close supervision ~ Extremely creative with a keen attention to detail ~ Solid organization and project management skills with ability to successfully manage multiple tasks and projects ~ Flexible and adaptable to changing priorities and tasks ~ Proficient with MS Office Suite of products, email marketing, and familiarity with paid digital and CRM platform marketing. ~ Effective problem solver with the ability to seek collaborative and creative solutions ~ Bilingual (French and English) is an asset This position requires the candidate to be available to work a flexible, irregular schedule and weekends when required to attend performances or events. In accordance with CUPE 4318, this is a unionized, salaried support staff position, subject to a 6 month probation period.
The successful candidate will have access to a range of benefits through Alberta Blue Cross and will be eligible to participate in our defined benefit pension plan.
Employee Assistance Program
Hybrid work environment (3 days in the office, 2 days remote) Onsite fitness facility at a discounted rate - first month free for new staff! We are accepting applications for the Marketing Officer position until a suitable candidate is found. Candidates offered a position with BanffCentre, in this capacity, will be required to obtain a criminal record check verifying a clear record before a final job offer can be finalized. Visa requirements:
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