We are hiring for a full-time Product Manager - Loyalty and Value Proposition to join our Products, Pricing & Loyalty Team!

Posting closes: Employment Status: Full-time

• Permanent Remote First At Servus Credit Union , we do things differently—because we’re a credit union, not a bank. Every dollar we earn is reinvested into the things that matter most: our members, our employees, and our communities . Whether it’s through profit sharing, competitive rates, or local initiatives that make a real impact, we’re here to help Albertans feel good about their money. If you're excited to grow your career with a team that’s innovative, hardworking, collaborative and deeply rooted in community, we want to meet you . The Owner, Loyalty &

• Value Proposition is accountable for the successful implementation of the organizational strategies pertaining to Value Proposition &

• Loyalty and ensuring that departmental activities are aligned with the established direction. The position assists in developing and refining the value proposition across all lines of business, helps identify target member segments, and contributes to the implementation of a consistent and comprehensive loyalty strategy for the organization. Coordinate the delivery of foundational member and employee-facing campaigns that support major value delivery components, particularly Profit Share & deposit-gathering programs, with Marketing, Communications, Sales Effectiveness, Operations. Provide recommendations for enhancements to existing Profit Share and deposit-gathering programs, using available data to monitor, evaluate and improve program results. Collaborate with delivery teams (marketing, communications, operations)



to implement, continually refine and measure the alignment and use of the value proposition and target member segments in member lifecycle strategies, employing modern forms of banking product planning, customer journeys and product development processes. 5+ years of experience in product management, loyalty marketing, CRM or partnership management. ~ Bachelor’s degree in Marketing, Finance, Business, Economics, or a related field. ~ Strong understanding and experience in customer lifecycle marketing and retention strategies. ~ Demonstrated ability to identify performance gaps and build cross-functional initiatives that drive measurable growth. ~ Ability to balance creativity with data-driven decision-making. ~ Ability to interpret performance trends, competitor activity, and financial impacts to inform strategy. ~ Strong organizational and project management capabilities

• Proven skill in navigating ambiguity and complexity, using sound judgment, data, and cross-functional input to clarify priorities and move initiatives forward. Remote-first with flexibility for hybrid work based on business needs. Occasional travel may be required for frontline engagement, team meetings, or campaign support. In addition to standard advantages like health and wellness, vacation and retirement savings programs, we also provide other important benefits such as: Competitive compensation including performance-based incentive pay and profit share Flexible work options Meaningful work towards individual and corporate goals We encourage applications from individuals of all backgrounds, and accommodations are available during every stage of the hiring process upon request.

📌 Product Manager Remote (m/f/d) (Quebec City)
🏢 Servus Credit Union
📍 Quebec City