Marketing Senior Marketing Manager Reports To: Director of Client Strategy & Growth Direct Reports: Marketing & Communications Manager Job Status: Full Time, Permanent, Salaried Work Hours: Monday–Friday, 9:00 am–5:00 pm, with flexibility as required Work Location: Hybrid (Onsite or in the field up to three times per week) Compensation: 90-110k, commensurate with experience About Real Food For Real Kids: Real Food for Real Kids (RFRK) is a growing company on a mission to make real food the standard rather than the exception. A multiple award-winning company recognized for excellence and innovation, we’re a leading healthy catering company for child care centres, schools and camps. RFRK proudly serves nutritious meals and snacks to thousands of children throughout the Greater Toronto & Hamilton Area every day. We’re well-positioned for growth into new markets and planning for significant expansion over the coming years. Our Marketing team is looking for an experienced, commercially minded leader to help shape RFRK’s next stage of growth. If you are excited by the opportunity to build an integrated marketing function for a mission-driven food company, keep reading to see if this rewarding role is right for you! The Position As the Senior Marketing Manager at Real Food for Real Kids, you will lead marketing strategy, brand positioning, campaign planning, demand generation, digital marketing and marketing performance. You will build the integrated marketing function needed to support RFRK’s growth across childcare catering, school food opportunities, packaged meals and emerging channels. Working closely with the Director of Client Strategy & Growth and cross-functional leaders, you will translate business goals into focused plans, audience strategies, campaigns, messaging and measurable initiatives. You will manage and develop the Marketing & Communications Manager and direct external partners,



while ensuring RFRK’s values and mission remain at the heart of how we grow. Some of the things you’ll get paid to do Build and lead annual marketing plans and quarterly campaign roadmaps that support revenue growth, retention, brand awareness and market expansion. Develop integrated marketing campaigns across website, email, social media, paid media, events, partnerships and sales-supporting materials. Strengthen brand positioning, messaging, audience-specific value propositions and the overall brand story. Use marketing analytics, KPIs and performance data to evaluate campaign effectiveness and recommend what to improve, scale or stop. Lead digital marketing activity, including website strategy, and SEO/AEO Manage marketing budgets, agency relationships and external partners. Collaborate cross-functionally with sales, client experience, operations and leadership teams to turn business goals into marketing action. Lead and develop a direct report through clear priorities, effective workflows, timely feedback and strong collaboration. About You Required Education & Experience 7+ years of progressive marketing experience, including responsibility for strategy, campaigns and measurable business outcomes College diploma, university degree or an equivalent combination of education and relevant experience Demonstrated experience building marketing strategies that support revenue growth, retention or market expansion Strong understanding of website strategy, SEO/AEO, email, social media, paid media, content marketing and analytics Ability to use AI and emerging technologies thoughtfully to improve insight, productivity and marketing effectiveness Nice-to-have Experience in education, foodservice, CPG or institutional markets; B2B or public-sector marketing experience French language skills Working at RFRK comes with other perks too: Benefits & Savings Programs Performance-based annual bonus Comprehensive perks starting on Day 1, inclusive of a Health Spending

📌 Marketing - Senior Marketing Manager (Toronto)
🏢 Real Food For Real Kids
📍 Toronto