The Marketing team is poised for unprecedented growth and opportunity. There is a unique opportunity to join a rising organization and make a significant and immediate impact." Mark Lynch - Senior Director, Demand Generation Absorb is building a current AI-enabled demand generation channel to reach buyers our existing programs do not. We are looking for someone to build it from the ground up: identifying the right audiences and signals, standing up the initial programs, developing the outreach, running the experiments, and turning what works into a repeatable source of incremental pipeline.

This is a hands-on senior individual-contributor role with no direct reports. You will have budget and latitude in how the channel is built, and you will work closely with our Marketing AI & Analytics team, which owns the more technical parts of the stack. You will own the strategy and the commercial results.

Partner with our AI and analytics team to define and develop the data, scoring and automation capabilities the program needs. ~ Develop and test the outreach directly: messaging, offers, channels and cadence. ~ Run a fast experimentation loop, scaling what works and retiring what does not. ~ Measure incremental pipeline and commercial impact rigorously, in partnership with our analytics team. ~ Experience building a B2B demand or growth channel from nothing — as a founding marketer, early growth hire, founder or in a small agency — with results you can point to. ~ Hands-on experience with contemporary GTM tooling: contact and intent data, enrichment, automation and AI-enabled outbound platforms. You are comfortable setting these up yourself.



~ Strong B2B messaging instincts and a track record of outreach that generates engagement from senior HR, L&D; or operations buyers. ~ A track record of using experimentation, segmentation and data to improve performance, and the analytical judgment to distinguish activity from genuine commercial impact. ~ Enough technical fluency to be largely self-sufficient — light SQL, APIs, no-code automation — and to work effectively with data and AI teams. ~ Comfort with ambiguity and limited process, and a bias toward shipping and learning over extended planning. Fully remote-first work with flexible work arrangements Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world.

Absorb is a cloud-based learning management system (LMS) engineered to inspire learning and fuel business productivity. Our online learning platform combines forward-thinking technology built to scale as our customer’s organizations grow. We empower learners to enrich their lives, workplaces and communities.

Absorb is proud to be an equal opportunity employer, we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. Successful candidates for this position will be subject to pre-employment background screening, including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship. While these tools help streamline our review, all screening and final hiring decisions are made by our recruitment team.

LI-REMOTE #

📌 Senior Agentic Demand Generation Manager (Ottawa)
🏢 Absorb
📍 Ottawa