Drive market strategy as a Solution Product Marketing Manager for ActiveProspect in Canada. Leverage insights to enhance product positioning and support revenue initiatives for consent-based marketing solutions.
ActiveProspect is in search of a Solution Product Marketing Manager to spearhead market research and competitive intelligence. This strategic role demands expertise in solution strategy, customer insights, and market dynamics while promoting our cutting-edge lead management and identity solutions. Collaborating closely with teams across marketing, sales, and product management is key to overcoming customer challenges.
Key Responsibilities:
• Define strategic solutions connecting products to marketer challenges • Conduct comprehensive market research and customer interviews • Build competitive intelligence frameworks and resources • Establish messaging and positioning for products and solutions • Contribute to go-to-market strategies for new offerings
Requirements: • Proven experience in product marketing and solution strategy • Exceptional analytical and storytelling skills • Background in marketing technology or related fields • Solid cooperative skills across cross-functional teams • Ability to drive actionable insights from customer data
Enhance solutions-based marketing strategies while promoting ActiveProspect’s portfolio across Canada. #J-18808-Ljbffr