Job Description STRATEGY Develop and communicate national athlete marketing strategy, aligning with global objectives and regional needs.

Design national efficiencies for executions, marketing, activations, and guide the annual business plan.

Drive the team to create cutting-edge athlete marketing and media opportunities.

Lead concept creation for projects, marketing tactics, and content from ideation to implementation.

Collaborate with Marketing, Sales, Finance, and Operations on annual athlete marketing plans; develop retail programs with Sales and Brand teams.

Increase Red Bull's brand presence in mainstream sports, Olympic disciplines, fitness, and active lifestyle.

Identify and capitalize on sports trends; develop unique tactical opportunities with athletes to enhance brand image.





Identify new playgrounds, athletic trends, sports media rights, and innovations to evolve Red Bull’s sports presence.

Ensure alignment with global athlete marketing strategy and serve as a liaison with International HQ.

Leverage Red Bull’s global athlete portfolio and partnerships to meet local market demands; provide insights to optimize athlete leverage.

Explore athlete-relevant opportunities to drive brand growth and visibility.

Consider media rights, social media, and 'name, image, and likeness' in athlete contracts and goals.

📌 Senior Manager, Athlete Marketing (Toronto)
🏢 Red Bull
📍 Toronto