Introduction to the Team

Expedia Group B2B connects partners across the travel industry to our leading technology, supply, and services - helping them deliver seamless travel experiences to their customers. From airlines and hotels to financial institutions and other travel platforms, we power smarter, faster, and more impactful travel solutions through the most connected marketplace in the world.
Expedia Cruises supports a network of more than 270 travel agencies and 7,500 Vacation Consultants. The team helps bring retail marketing programs to life across the network, enabling local teams to connect with travelers, promote their services, and generate leads and revenue.

Make An Impact! We are looking for an Email Marketing Specialist to join our Customer Engagement Marketing team.

In This Role You Will:

- Operate on the Salesforce Marketing Cloud platform to deliver operational excellence across Email Marketing, Landing Pages, and SMS communications.
- Execute Email Marketing campaigns to drive conversions and support key business initiatives, including transactional sends and targeted promotional campaigns.
- Execute segmentation to drive business opportunities and delivering personalize offers for customers.
- Support the implementation and maintenance of automated data workflows within Salesforce Marketing Cloud, helping to improve marketing operational efficiency.
- Report on email marketing performance metrics to surface actionable insights and continuously improve campaign outcomes.
- Ensure automations in Salesforce Marketing Cloud are maintained, optimized, and running reliably to support the business.
- Successfully execute email marketing campaigns — including journeys, triggered emails, and day‑to‑day campaigns — for both national media and our Franchise network.
- Implement A/B testing frameworks to generate insights and actionable learnings.
- Drive and improve key email marketing metrics including leads, RSVPs, and engagement rates.
- Support the email team in responding to Franchisee and Consultant inquiries related to the email and SMS channel.

Experience and Qualifications:





- Experience or familiarity with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Cloud Page, Mobile Connect)
- Knowledge of HTML, Ampscript and SQL
- Strong understanding of email marketing best practices, including deliverability, segmentation, and personalization
- Familiarity with data management concepts such as consent frameworks, audience segmentation, and data hygiene
- Experience building and analyzing A/B tests with a results‑oriented mindset
- Excellent attention to detail and ability to manage multiple campaigns simultaneously
- Strong communication skills and a collaborative approach to cross‑functional work

The total cash range for this position in Vancouver is $65,500.00 to $92,000.00. Employees in this role have the potential to increase their pay up to $105,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership.

Accommodation requests

Accommodation requests Expedia Group is committed to providing an inclusive and accessible recruiting experience.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business,



we help travelers explore the world with confidence and ease.
Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact.

Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/. Expedia Group™, connects travelers, partners, and advertisers through its trusted brands, leading technology, and rich first‑party data, delivering predictive, personalized experiences that shape the future of travel.

Equal Chance

Equal Opportunity Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.
This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
Expedia Group, Inc. (NASDAQ: EXPE) is the global travel marketplace with one purpose: to help travelers explore the world, one journey at a time. Expedia Group™ connects travelers, partners, and advertisers through its trusted brands, leading technology, and rich first‑party data, delivering predictive, personalized experiences that shape the future of travel.

Expedia Group’s ecosystem includes three flagship consumer brands – Expedia®, Hotels.com®, and Vrbo®, the largest B2B travel business, and a premier advertising network. Guided by an experienced and passionate global team, Expedia Group helps millions of travelers in more than 70 countries explore the world with confidence and ease.

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📌 Email Marketing Specialist (Vancouver)
🏢 11140 Expedia Canada
📍 Vancouver