Vice President of Sales & Marketing

About the Company

Fresh consumer packaged goods company driving retail growth, brand development, and market expansion.

Industry

Food & Beverages

Type

Privately Held

About the Role

The Company is seeking a Vice President of Sales & Marketing to spearhead its commercial strategy, with a focus on revenue growth, brand development, and market expansion in the retail channel. The successful candidate will be responsible for national account management, trade marketing, and shaping key account strategies to ensure profitable performance.

This role involves building and executing annual sales and marketing plans, managing pricing and promotional strategies, and collaborating with cross-functional teams to support innovation launches and forecast accuracy. The VP will also be tasked with analyzing market data to enhance category strategy, strengthen customer relationships, and identify current distribution opportunities.





Applicants for the VP of Sales & Marketing position at the company should have a proven track record in sales leadership, with at least five years' experience in a senior leadership role. A background in the consumer packaged goods industry, particularly with experience in fresh products, is essential.
The role requires a candidate with a solid and verifiable track record in developing new business strategies and generating results, as well as being a strong negotiator, innovator, and problem-solver. The VP will be expected to coach and mentor their team, lead the development of measurable sales strategies, and ensure that all customer interactions align with the company's values.

The position is pivotal in owning the company's go-to-market strategy and is accountable for delivering growth, market share, and a strong brand presence.

Functions

- Sales/Revenue
- Marketing

📌 Vice President of Sales & Marketing (Kitchener)
🏢 Recognized
📍 Kitchener