Reporting to the Manager, Paid Social, the Specialist, Paid Social will provide day-to-day technical and analytical support with a key focus on campaign trafficking, reporting, analytics and coordinating other digital campaign-specific tasks for Canadian Tire's In-House Digital Media agency (CTDi).ResponsibilitiesManage the day-to-day implementation of paid social media campaigns across multiple social media buying platforms including set-up, monitoring and optimizationFacilitate and maintain regular check-ins with internal and external partners to guide and oversee performance, pacing and general campaign managementAssist in troubleshooting campaign delivery and pacing issues; support the team in addressing immediate issuesProvide recommendations on tactics, audiences, placements and pacing for social marketing campaignsResponsibility for weekly, monthly and ad-hoc reporting and analysis as requiredRequirements1-2 years hands-on experienceSocial platforms (Facebook, Instagram, Pinterest, TikTok,



etc.)Strong understanding of Dynamic Ads and Product Catalog requirementsUnderstanding of data management platformsStrong proficiency in Microsoft Office, notably Microsoft ExcelProblem solver with the ability to analyze and prioritize to meet business objectivesCompensation & BenefitsOur typical hiring range is between $50,000 - $65,000 per annum. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements.Comprehensive benefits and retirement programPerformance incentivesContinuing Education ProgramCareer growth opportunities and product discountsMental health benefits of $5,000 per year for eligible employees and familiesCanadian Tire Profit Sharing1-2 years of hands-on paid social media experience; proficiency across Facebook, Instagram, Pinterest, TikTok and similar platforms; robust understanding ofDynamic Ads and Product Catalog requirements; familiarity with data management platforms; strong Microsoft Excel skills

📌 Specialist, Paid Social (Toronto)
🏢 Canadian Tire
📍 Toronto