Senior Marketing ManagerOur client is a well-established national Wholesale and Retail organization with a strong footprint across Canada. With continued growth on the horizon, they are seeking an exceptionalSenior Marketing ManagerOur client is a well-established national Wholesale and Retail organization with a strong footprint across Canada. With continued growth on the horizon, they are seeking an exceptionalSenior Marketing Leaderto join the executive team and report directly to senior leadership.This is not a role for someone who waits for direction. The ideal candidate is a marketing entrepreneur at heart — someone who brings forward ideas, builds strategies, and drives initiatives independently. Leadership is looking to entrust the day-to-day ownership of the marketing function to the right individual, empowering them to elevate the brand and shape the future of the organization’s marketing strategy.What You’ll DoStrategic Marketing LeadershipDevelop and lead the company’s annual and long-term marketing strategy aligned with corporate growth objectivesAct as the primary marketing voice within the executive team, presenting insights, campaign ideas, and strategic recommendationsEvaluate and evolve the marketing function, assessing the current team structure and determining the optimal organization to support growthBrand & Campaign LeadershipLead integrated marketing campaigns across digital, social, in-store, and traditional media channels, including national televisionEnsure brand consistency across all customer touchpoints while supporting the needs of a multi-location retail environmentServe as the senior marketing lead for major company initiatives and eventsDigital & Retail MarketingChampion a digital-first approach to consumer engagement including SEO/SEM, paid media, email marketing, loyalty programs,



and e-commerce initiativesUse analytics and performance data to measure campaign effectiveness and optimize marketing investmentsDrive strong retail marketing strategies that support customer engagement across multiple locationsTeam & Agency LeadershipLead and mentor an internal marketing team, fostering a culture of creativity, accountability, and continuous improvementManage relationships with external agencies, media partners, digital vendors, and production teamsProvide clear creative direction and ensure consistently high-quality marketing outputStakeholder CollaborationBuild robust relationships with internal stakeholders across operations and leadership teamsDevelop marketing resources and toolkits that support consistent execution across locationsCommunicate marketing strategies, timelines, and results clearly throughout the organizationField & Market EngagementTravel periodically to retail locations (approximately 10%) to gain insight into the customer experience and operationsUse field insights to inform marketing strategies that are practical and aligned with retail realitiesRepresent the marketing function at key company events and leadership gatheringsWhat We’re Looking For Experience10+ years of progressive marketing experience3–5+ years in a senior marketing leadership role overseeing a marketing functionStrong background in retail or consumer-facing marketing environmentsProven success managing national-scale campaigns across digital and traditional channelsExperience leading internal marketing teams and managing external creative agenciesSkills & Leadership StyleProactive and entrepreneurial mindset — someone who drives ideas forward independentlyStrong strategic thinking balanced with hands-on execution capabilityHigh digital fluency including marketing analytics platforms, CRM tools, and paid media strategiesExcellent written and verbal communication skillsCollaborative leadership style with strong emotional intelligenceComfortable presenting to senior leadership and working with cross-functional teamsCompensation$140,000 – $160,000 base salaryComprehensive benefits package#J-18808-Ljbffr

📌 Confidential - Senior Marketing Manager - $140,000 - $160,000 A Year (Toronto)
🏢 DMC Recruitment Group
📍 Toronto