Position Title:Vice President, Marketing and Strategic PartnershipsTerm:Permanent, Full TimeStart Date:As soon as possibleSalary:$140,000- $150,000 annuallyReports To:Chief Strategic, Technology, and Marketing OfficerCompetitive vacation and paid sick timeFree YMCA Gym Membership+ Y@HomeEligibility for Extended Medical and Dental BenefitsTraining and Professional Development OpportunitiesExtensive Employee assistance programReduced childcare rates and priority placement for YMCA StaffBe part of a charitable organization that positively impacts the communitySome benefits may vary based on employment termsNature & ScopeThe Vice President, Marketing & Strategic Partnerships is a strategic senior leadership role responsible for building YMCA BC's brand, reputation, and stakeholder engagement across the province. Reporting to the Chief Strategy, Technology and Marketing Officer (who also leads Government Relations, Data & Analytics, and Innovation), the VP will lead integrated marketing, communications, government relations, public relations, and corporate partnerships to drive awareness, participation, and sustainable growth in alignment with organizational priorities.This role provides strategic direction and oversight to the Marketing & Communications and Government Relations teams while actively developing and executing comprehensive strategies that position YMCA BC as a trusted community leader and partner of choice for government, and corporate and community organizations.Major Responsibilitiesin this position, you willProvide senior-level strategic leadershipLead the development and execution of integrated marketing, communications, and stakeholder engagement strategies aligned with YMCA BC’s mission and strategic prioritiesServe as a trusted advisor to the executive team on brand, reputation, communications, and engagement strategyDrive visibility, credibility, and emotional connection with communities across British ColumbiaBring deep digital marketingexpertiseto the executive table, shaping strategy based on performance data, channel effectiveness, and evolving audience behaviorwhilebuildingorganizational confidence in digital decision-making.Strengthen and steward the YMCA BC brandBuild and reinforce a unified YMCA BC brand, ensuring clarity and consistency across programs, portfolios, and touchpointsLead integrated campaigns that support participation, revenue, and mission impact across Child Care, Health & Fitness, Camps, and Community ProgramsOversee digital marketing strategy, including website, social, email, SEO/SEM, paid media, and user experience optimization.Lead communications, PR, and issues managementSet clear external communications frameworks to ensure alignment, consistency,



and timeliness across the organizationGuide public and media relations strategy, elevating impact stories and protecting organizational reputationLead crisis communications and issues response when requiredAdvance government relations and advocacyBuild and maintain strong relationships with municipal, provincial, and federal government stakeholdersPosition YMCA BC as a credible policy partner on issues related to child care, youth development, health equity, and community wellbeingSupport advocacy efforts, briefing materials, and funding-related communications in collaboration with senior leadershipDevelop meaningful corporate partnershipsLead corporate partnership strategy focused on sponsorships, cause marketing, and aligned collaborationsNegotiate and steward partnerships that deliver shared value and long-term impactWork closely with Fund Development to ensure clarity between partnerships and philanthropic fundraisingBuild and lead high-performing teamsProvide inspirational, inclusive leadership to Marketing & Communications and Government Relations teamsEstablish explicit priorities, guardrails, and ways of working that balance strategic initiatives with reactive needsChampion equity, diversity, inclusion, and accessibility across all marketing and communications effortsBuild measurement and reporting frameworks to demonstrate impact and inform decision-makingQualificationyou bringA bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field10+ years of progressive leadership experience in marketing and communications, including senior-level rolesProven experience leading integrated marketing and communications strategies in complex, multi-site organizationsStrong background in public affairs, government relations, advocacy, or reputation managementDeep, hands‑on expertise in digital marketing strategy and performance optimization, including paid media, analytics, website conversion, and channel mix strategyA collaborative leadership style grounded in trust, inclusion, and accountabilitySuccessful candidate will be required to provide 3 satisfactory referencesSuccessful candidates will be required to provide a current and satisfactory Criminal Record check with a Vulnerable sector search issued no later than six (6) months preceding the start date.About YMCA BCBy igniting belonging and championing health equity,



YMCA BC strengthens the foundations of community. With over 3,000 employees and volunteers, YMCA BC serves 150,000 individuals of all ages, backgrounds and abilities across hundreds of service locations, from the Sunshine Coast to Fort St. John.As a charity, YMCA BC promotes equitable access to healthier outcomes by providing vital programs and services to help address many of our communities' most pressing social issues, including health and wellness, affordable child care and camps, mental health, employment services and community health.We believe there is potential inside all of us and envision vibrant, healthy and inclusive communities for all.YMCA BC is firmly committed to equity, diversity, inclusion, and belonging (EDIB). By taking an intersectional approach to our programs and services, the YMCA is committed to creating spaces and experiences where everyone feels safe, welcome, and like they belong. Learn more at bc.Ymca.Ca.Application Processready to make a difference?We invite you to apply today and find your WHY!Internal Applicants:Please apply online to this position through the ADP Workforce Now Career Centre. (Myself/Talent/Career Centre)Please include any and all relevant certifications in your online application.You will receive an automated notification to confirm receipt of your application.If short‑listed for a position: We will contact you to move forward to the next step.If not selected for a specific posting: Continue applying for future positions matching your qualifications and interests.Note:Depending on the role, we may need to provide preference to internal applicants first. We treat each competition independently and encourage you to keep applying should your experience and qualification be a match for the role.Does this role sound like a great fit, but you don’t meet every requirement? At YMCA BC, we understand that qualifications and experiences vary. If this opportunity interests you, we encourage you to apply—even if your background doesn’t perfectly match every qualification.YMCA BC is committed to creating an inclusive, accessible environment where all members of our community feel valued, respected, and supported. We encourage applications from the diverse communities in which we live and serve, including but not limited to people of colour, Indigenous people, persons with disabilities, and persons of any sexual orientation or gender identity. We have established policies, procedures, and practices to meet accessibility standards throughout the hiring process. Should you require any accommodation throughout the recruitment process, please do not hesitate to contact our People Services department.Thank you for your interest and application.#J-18808-Ljbffr

📌 Vice President, Marketing And Strategic Partnerships - $140,000 - $150,000 A Year (Toronto)
🏢 YMCA BC
📍 Toronto