We are seeking a results-driven Digital Marketing Specialist to plan, execute, and optimize online marketing campaigns across multiple channels. The ideal candidate will combine creative thinking with data-driven decision-making to grow brand awareness, drive website traffic, and generate qualified leads. This role works closely with content, design, and sales teams to ensure marketing efforts align with overall business goals.ResponsibilitiesDevelop and execute digital marketing strategies across SEO, SEM, email, and social mediaPlan, launch, and monitor paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads)Create and manage content calendars for social media and blog platformsAnalyze campaign performance using tools like Google Analytics and provide actionable insightsConduct keyword research and optimize website content for search enginesManage and grow the company's social media presence across relevant platformsCollaborate with design and content teams to produce marketing assetsMonitor industry trends and competitor activity to identify new opportunitiesManage email marketing campaigns,



including segmentation and A/B testingTrack and report on KPIs such as ROI, conversion rates, and cost-per-acquisitionOptimize landing pages and user funnels to improve conversion ratesManage marketing budget allocation across channels for maximum efficiencyQualificationsBachelor's degree in Marketing, Communications, Business, or related field2+ years of experience in digital marketing or a related roleProficiency with Google Analytics, Google Ads, and Meta Ads ManagerStrong understanding of SEO/SEM principles and best practicesExperience with email marketing platforms (e.G., Mailchimp, HubSpot, Klaviyo)Familiarity with social media management and scheduling toolsExcellent written and verbal communication skillsStrong analytical skills with the ability to interpret data and translate it into strategyExperience with content management systems (e.G., WordPress)Basic knowledge of HTML/CSS is a plusAbility to manage multiple projects and meet deadlines in a fast-paced environmentCreative mindset with solid attention to detail

📌 Digital Marketing Specialist (Mississauga)
🏢 Technology Solution
📍 Mississauga