05 Oct
|
Baskits
|
Toronto
Digital Full Time Toronto, ON Hybrid $37 - $40 CAD per hourBaskitsis growing, andwe’relooking for a Performance Marketing Manager to scale our paid acquisition engine across B2C and corporate gifting channels. This is a hands‑on role for someone who loves being in-platform, thrives on testing and knows how to drive revenue efficiently in an ecommerce environment with strong seasonal peaks. This role will own day‑to‑day execution while also managing external agency partners. The ideal candidate has 3–5 years of experience scaling ecommerce brands and is equally comfortable building campaigns and thinking strategically about growth.ResponsibilitiesOwn paid acquisition strategy and execution across Google Ads (Search, Shopping, PMax, YouTube), Meta, LinkedIn and Microsoft AdsBuild, launch and optimize campaigns directly in-platform on a daily basisManage and hold agency partners accountable to performance, pacing and strategic alignmentDrive new customer acquisition and revenue growth while maintaining efficiency targets (ROAS, MER, CAC, LTV:CAC)Develop and execute structured A/B testing across creative, audiences,
landing pages and bidding strategiesPartner with creative and ecommerce teams to improve conversion rate and campaign performanceOptimize product feeds and shopping structures to maximize performanceIdentify and test new platforms, audiences and growth channelsBuild weekly and monthly performance reports with clear insights and recommendationsDevelop revenue and spend forecasts in partnership with leadershipContinuously improve tracking, attribution visibility and performance measurementQualifications3–5 years of hands‑on performance marketing experience with ecommerce brandsProven experience building paid acquisition strategies and optimizing existing campaignsDeep expertise in Google Ads and Meta; working knowledgeof LinkedIn and Microsoft AdsStrong understanding of attribution and ecommerce metricsExperience managing external agenciesStrong analytical and forecasting skillsAbility to balance short‑term revenue goals with long‑term brand growthComfortable operating in a fast‑moving, entrepreneurial workplace#J-18808-Ljbffr
📌 Performance Marketing Manager Toronto, On - C$37 - C$40 An Hour
🏢 Baskits
📍 Toronto