Manager, Corporate And Public Affairs, Canadian Personal Banking And Earned Media Ai Strategy (Toronto)

Manager, Corporate And Public Affairs, Canadian Personal Banking And Earned Media Ai Strategy (Toronto)

05 Oct
|
The Toronto-Dominion Bank (Canada)
|
Toronto

05 Oct

The Toronto-Dominion Bank (Canada)

Toronto

Work Location: Toronto, Ontario, Canada Hours: 37.5 Line of Business: TD General Pay Details: $96,900 - $136,800 CAD TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs. As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role. Job Description: The Corporate and Public Affairs (CAPA) team delivers best-in-class external and internal communications to help differentiate TD in the market and elevate our brand. We're focused on enriching our clients’ lives through personal, connected, multichannel experiences,



while creating an workplace where our colleagues can grow and thrive. We make an impact by helping the business drive growth, change and outcomes and we protect and enhance TD's reputation by providing expert advice and sound counsel. Role Overview We're looking for an experienced, innovative communicator to serve in a new dual-mandate role that helps drive TD's earned media AI strategy for all lines of business, while also supporting PR activities for Canadian Personal Banking. The successful candidate will: Serve as a key player in shaping how TD wins in large language model (LLM) visibility through earned media, while also championing AI enablement within PR workflows Lead proactive media engagement for Canadian Personal Banking through a mix of large integrated campaigns and scrappy newsjacking opportunities, with a primary focus on saving, investing, home lending and credit card products Elevate brand communications and deliver storytelling that resonates within key markets and among priority segments Collaborate with partners across the

📌 Manager, Corporate And Public Affairs, Canadian Personal Banking And Earned Media Ai Strategy (Toronto)
🏢 The Toronto-Dominion Bank (Canada)
📍 Toronto

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