Elevate customer journeys as a CRM Strategist with Publicis Canada. Leverage creativity and data to enhance retail e-commerce strategies and drive meaningful engagement.

In this role, you will independently manage CRM initiatives and support the deployment of cutting-edge strategies for client projects. Drawing on over five years of marketing and CRM experience, you will ensure campaigns are optimized and driving desired outcomes. You'll work closely with cross-functional teams, gathering insights and translating them into effective strategies to enhance customer experiences across various channels.

Key Responsibilities:
• Manage and optimize existing CRM journeys and campaigns
• Develop creative briefs and coordinate content across channels
• Execute experimentation and optimization roadmaps for campaigns




• Collaborate with Analytics and Product teams to define requirements
• Prepare updates and documentation for CRM leadership

Requirements:
• Over 5 years in advertising or marketing with CRM experience
• Robust project management and communication skills
• Familiarity with marketing automation platforms
• Experience in client-facing strategy and marketing lifecycle campaigns
• Understanding of customer lifecycle marketing and measurement

Drive impactful CRM initiatives that enhance customer interactions and business growth with Publicis Canada.
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📌 Crm Strategist At Publicis Canada Ontario
🏢 Publicis Groupe
📍 Ontario