It’s inspiring to work with a company where people truly BELIEVE in what they’re doing! When you become part of the Chapters Health Team, you’ll realize it’s more than a job. It’s a mission. We’re committed to providing outstanding patient care and a high level of customer service in our communities every day. Our employees make all the difference in our success!
Benefits Begin Day 1
Mileage reimbursement
FL Tri County Coverage Area-Charlotte, Collier and Lee
The Marketing Liaison (PACE) The Marketing Liaison (PACE) is responsible for driving growth, market expansion, and referral development for the Hope PACE program through strategic outreach, relationship management, and community engagement. This role serves as a key liaison between Hope PACE and referral partners, ensuring clear communication of program benefits while increasing awareness and access to services. This position requires fluency in both English and Spanish to effectively engage diverse communities, caregivers, and healthcare partners. The coordinator plays a vital role in supporting enrollment growth by executing targeted marketing strategies, educating referral sources, and identifying opportunities to increase qualified referrals and conversions.
Education and Experience Minimum of 2 years of proven healthcare sales, marketing, or outreach performance required
Bachelor's degree in Marketing, Business, Public Relations, or related field preferred
Equivalent clinical or patient-centered background (e.g., Nursing, Social Work, Case Management) considered
Fluency in English and Spanish (written and verbal) required
Experience working with Medicare, Medicaid, or senior healthcare populations strongly preferred
Prior formal sales or marketing training preferred
Certificates, Licenses, Registrations Valid Florida Driver’s License, current auto insurance, and reliable transportation required
Professional licensure (RN, LCSW, etc.) must be maintained if applicable, but not required for the position
Completion of Alzheimer’s Disease and Related Dementias training through the Florida Department of Elder Affairs required upon hire
Core Competencies Communication & Relationship Management Exceptional bilingual communication skills with ability to effectively present to diverse audiences, including Spanish-speaking participants and families
Ability to establish and maintain strong, trust-based relationships with referral partners and community organizations
Skilled in identifying needs, addressing concerns, and overcoming objections with professionalism
Analytical & Strategic Thinking Ability to analyze market trends, referral patterns, and conversion data to guide outreach strategy
Proficiency in understanding key performance indicators, including referral volume, conversion rates, and growth targets
Basic understanding of statistical concepts such as averages, percentages, and trend analysis
Professional & Technical Skills Strong written communication and documentation skills
Proficiency with CRM systems to track referral activity and pipeline management
Ability to interpret and apply regulatory guidelines (CMS, AHCA) related to healthcare marketing
Position Responsibilities (Not All-Inclusive)



Growth & Market Development Achieve defined monthly, quarterly, and annual enrollment and referral growth targets
Execute strategic outreach plans aligned with organizational census and market share goals
Identify and develop new referral sources across healthcare systems and community organizations
Analyze referral trends and implement strategies to improve conversion rates and referral quality

Referral Partner Engagement Serve as the primary liaison to referral partners including: Physician practices Hospitals and health systems Skilled nursing and assisted living facilities Home health agencies Veterans Administration Area Agency on Aging and community-based organizations
Conduct bilingual presentations, in-services, and educational sessions to increase program awareness
Provide ongoing education on: PACE program benefits and services Medicare and Medicaid eligibility guidelines Clinical and social advantages of community-based care versus institutional settings

Sales Execution & Pipeline Management Plan and execute effective sales calls, including: Pre-call planning and research
Relationship development
Needs assessment and solution presentation
Objection handling and closing for referral commitment

Maintain accurate and timely documentation of all outreach activities in CRM
Track and report on referral pipeline, activity metrics, and outcomes

Collaboration with Clinical Leadership Partner with interdisciplinary team (IDT) and clinical leadership to: Align referral strategies with participant needs Communicate market trends and referral partner expectations Strengthen program positioning and service delivery responsiveness

Community Engagement & Marketing Represent Hope PACE at community events, health fairs, and networking functions
Support development and distribution of bilingual marketing materials
Ensure all activities align with CMS and state regulatory requirements

Professional Development Participate in ongoing education related to healthcare trends, senior care services, and regulatory updates
Stay informed on industry changes impacting Medicare, Medicaid, and PACE programs

Incentive / Commission Structure This position is eligible for a performance-based incentive program designed to reward achievement of defined growth and enrollment goals. Specific incentive amounts, thresholds, and payout structures are defined by leadership and may be adjusted based on organizational priorities.
Work Workplace & Travel Requirements Frequent travel required within assigned territory and Hope PACE service areas, including Charlotte, Collier, and Lee Counties in Florida Regular use of standard office equipment (computer, phone, printer, etc.)
Position Requirements Summary Strong presentation and bilingual (English & Spanish) communication skills
Proven ability to meet or exceed performance goals




Strategic thinker with a data-driven approach to growth
Highly organized with strong follow-through and accountability
Ability to work independently while collaborating across teams
Compensation Pay Range: $55,232.15 - $86,300.24
This position requires consent to drug and/or alcohol testing after a conditional offer of employment is made, as well as on-going compliance with the Drug-Free Workplace Policy.
All Chapters Health System employees performing services for Florida affiliates are submitted through the Florida Care Provider Background Screening Clearinghouse to verify eligibility after a conditional offer of employment is made as well as ongoing eligibility. For more information, please visit https://info.flclearinghouse.com/.
Choices. Education. Guidance. As a progressive leader and premier health organization, Chapters Health System is dedicated to delivering innovative care throughout chronic illness progression and beyond. Since 1983 as a community-based, not-for-profit organization, Chapters Health has provided choices, education and guidance through its managed affiliates: Capital Caring Health, Chapters Health Foundation, Chapters Health Hospice, Chapters Health Pharmacy, Chapters Health Staffing, Cornerstone Hospice & Palliative Care, Good Shepherd Hospice, Hope Healthcare, Hospice of Okeechobee, HPH Hospice and LifePath Hospice. Chapters Health offers services throughout the Southeast and Mid-Atlantic regions of the country to improve the patient/family experience well in advance of end-of-life needs. Chapters Health and its affiliates are licensed in Alachua, Arlington, Bradford, Charlotte, Cherokee, Citrus, Cobb, Collier, Columbia, District of Columbia (all eight wards), Dixie, Fairfax, Fauquier, Fayette, Forsyth, Fulton, Gilchrist, Glades, Gwinnett, Hall, Hamilton, Hardee, Hendry, Hernando, Highlands, Hillsborough, Howard, Lafayette, Lake, Lee, Levy, Loudoun, Marion, Martin, Miami-Dade, Monroe, Montgomery, Okeechobee, Orange, Osceola, Pasco, Pinellas, Polk, Prince George’s, Prince William, Putnam, St. Lucie, Sumter, Suwannee and Union counties.
All Chapters Health System employees performing services for Florida affiliates are submitted through the Florida Care Provider Background Screening Clearinghouse to verify eligibility after a conditional offer of employment is made as well as ongoing eligibility. For more information, please visit https://info.flclearinghouse.com/.
It is the policy of the Organization to provide equal employment opportunities to all employees and applicants for employment. The Organization(s) complies with all civil rights laws and other federal, state and local fair employment laws that prohibit any unlawful employment practices including harassment and discrimination based on race, color, religion, gender, national origin, age, physical or mental disability, marital status, pregnancy, genetic information, status as a covered veteran, sexual orientation, or any other characteristic protected by law. Employment decisions, including hiring and promoting, are based on merit, qualifications, abilities and business needs. This policy applies to all terms and conditions of employment in accordance with applicable federal, state and local laws.

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📌 Bilingual Marketing Enrollment Coordinator-PACE Program (Manitoba)
🏢 Chapters Health System
📍 Manitoba