Who We Arelululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we’re in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth‑focused environment for our people.About This TeamThe Go‑To‑Market Evolution Team sits at the heart of the end‑to‑end value chain transformation of how lululemon operates. We act as an internal consultancy that identifies, re‑imagines and conceptualizes optimization opportunities while providing strategic support, evaluating & driving synergies, streamlining processes, and making actionable recommendations to raise efficiency and drive profitability. We always have the guest in mind when we identify, and drive integration needs across the value chain and make recommendations for action in alignment with the Company’s overall strategy. The team members are essential thought partners with several areas of the Company, including executive leadership, global brand, regional brand, merchandising, planning, design, supply chain and other functions that support how we create and sell our product.This means taking a holistic approach to meet our guest expectations by improving our GTM engine, including processes and timelines, establishing a KPI‑driven approach on how we go to market that complements our creativity, and increasing our partner collaboration while yielding higher quality processes, better strategy integration and authentic engagement with all involved parties.The selected candidate will be a self‑starter with an entrepreneurial spirit and team leader who can provide future growth opportunities, along with strategic direction and prioritization while integrating cross‑functional strategies into the GTM process.Core ResponsibilitiesThe Director, GTM Evolution is responsible for holding a specialized portfolio within the broader transformation of our end‑to‑end go‑to‑market value chain. They know the intricacies of the entire GTM process as their work cuts across all the specialized/functional areas. This person is responsible for driving the multi‑year GTM transformation roadmap, ensuring on‑time delivery of all workstreams and managing risks and resourcing across the portfolio. They lead complex and impactful initiatives and workstreams underneath the overall transformation umbrella by facilitating working sessions and driving decisions with Director‑through‑SLT‑level partners and stakeholders. They deliver executive communication and reporting, managing materials, updates, and other documentation as needed, and support effective decision making.They partner with leaders across the Organization to deliver lululemon’s transformation agenda by overseeing the large‑scale business transformation portfolio inclusive of scoping, planning, project management, exploration, solutioning (incl. process mapping). They work with enterprise transformation, org effectiveness, change management, product management, technology, department operations and the business to plan and execute implementation and support the business through hyper‑care.Role ActivitiesEach day will look different in this role, including activities like clarifying strategic questions, project managing workstreams, designing solutions and delivering solutions:Design & Deliver the Future StatePartner with SVP, GTM and senior leaders to design, pilot,



and scale a world‑class Go‑to‑Market operating model, embedding industry‑leading practices and AI capabilitiesReimagine process from annual product strategy through to buy confirmation, enabling smarter, faster, more strategic decision‑makingOperationalize innovation tools, ensuring seamless integration with cross‑functional teamsDrive improvement in the GTM process by applying process design solutions across the entire end‑to‑end go‑to‑market value chain with robust analytical focus and understanding of guest‑centric strategiesDrive the articulation of the GTM evolution vision and strategy, championing it with stakeholders and driving its executionWork with teams to build out detailed design of activities, dependencies and processes that support all L1 milestones and L2 sub‑meetingsProgram Leadership & GovernanceOwn and lead delivery of program objectives, ensuring scope, timelines and KPIs are achieved with measurable impactOwn planning and execution of the GTM transformation portfolio managing dependencies, risk and delivery across all projectsEstablish frameworks for value realization, governance, and milestone management to sustain transformation at scaleAnticipate risks and dependencies; proactively activate partners and insights to resolve challenges before they impact resultsLead, coach and develop the GTM Evolution team members on identifying opportunities and requirements that will unlock efficiency toward our goals and enable adherence to the current and future GTM processCross‑Functional InfluenceEstablish a connected value chain vision across all segments driving L1 design and alignment with stakeholders, portfolio governanceLead and facilitate workshops with functional teams to define the problem, develop options, and design solutionsBuild trusted relationships at multiple levels of the organization to provide clarity and garner buy‑in for ongoing initiativesCollaborate with other teams involved in business transformation programs (e.G., enterprise transformation, change management, communications, learning/training, org design, product management/technology) to plan and deliver against transformation objectives on‑time and on‑budgetCommunication & EngagementPartner with Change and Enterprise Transformation teams to create strategies, operating models, ways of working and key supporting processes that embed Go to Market as a core growth enablerSupport enterprise‑level, cross‑program prioritization, dependency mapping, and planningQualificationsA deep understanding of a vertically integrated retail – has 10+ years of experience working within a Product function that has led to deep understanding of best practices and processes or enterprise transformation function, preferably building and rolling out best practices and/or processes across brand and marketing. Previous exposure to Brand, Marketing and channel and/or experience in an international region is a bonus. Exposure to Hyper‑Growth that required adaptability as a leader to evolve the team & processes. Exposure either as part of organization or group that experienced significant growth. Global in Understanding. Has strong working relationships globally; experienced in supporting a global framework both regionally and HQ.



Guest Centric - almost obsessed with the path‑to‑purchase and committed to enhancing the product and marketing along the way.Minimum of 10+ yrs of relevant professional experience in this field of work, including consulting and/or direct business managementDeep understanding of apparel value chain, specifically merch/merch planning/inventory processesExperience in managing complex workstreams by deeply immersing yourself to understand dependencies while balancing several stakeholders (consulting and/or business transformation experience a plus)Strong facilitation and problem‑solving skills to drive alignment and innovative solutionsStrategic vision and creative thinking: ability to look beyond existing paradigms, and change the organization according to new business conceptsAbility to drive problem solutioning: frames problems, guides analytical modeling, and through analysis provides insights into solutionsExcellent communication skills, being able to distill complex workstreams into digestible frameworksDrive continuous improvement and increased efficiency and effectiveness as business needs shiftsProven track record of building relationships, establishing rapport, credibility and trustSelf‑motivated, passionate, detail‑oriented, multi‑tasker extraordinaire who thrives in a fast‑paced environmentResourceful, able to navigate an organization independently and comfortable with ambiguityDemonstrates discretion and ability to maintain confidentialityHands‑on mentality and pragmatic approach with strong collaboration attitude and team playMust HavesAcknowledge the presence of choice in every moment and take personal responsibility for your life.Possess an entrepreneurial spirit and continuously innovate to achieve great results.Communicate with honesty and kindness and create the space for others to do the same.Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.Foster connection by putting people first and building trusting relationships.Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.Additional NotesImmigration support is potentially available for this role.Compensation And Benefits Packagelululemon’s compensation offerings are grounded in a pay‑for‑performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from$157,400 - $206,600annually ; the base pay offered isbased on market location and may vary depending on job‑related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.At Lululemon, Investing In Our People Is a Top Priority. We Believe That When Life Works, Work Works. We Strive To Be The Place Where Inclusive Leaders Come To Develop And Enable All To Be Well. Recognizing Our Teams For Their Performance And Dedication, Other Components Of Our Total Rewards Offerings Include Support Of Career Development, Wellbeing, And Personal Growth.Extended health and dental benefits, and mental health plansPaid time offSavings and retirement plan matchingGenerous employee discountFitness & yoga classesParenthood top‑upExtensive catalog of development course offeringsPeople networks, mentorship programs, and leadership series (to name a few)Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.Workplace ArrangementThis role is classified as In‑Person as per our SSC Workplace Policy: In‑person collaboration and/or office‑based work is necessary or important for the role. Work is mainly performed onsite, 4‑5 days per week depending on role requirements.#J-18808-Ljbffr

📌 Director, Gtm Evolution - $157,400 - $206,600 A Year (Toronto)
🏢 Lululemon
📍 Toronto