Drive brand excellence and portfolio innovation with Canopy Growth as the Head of Portfolio & Brand Strategy. Lead strategic initiatives to optimize cannabis product lines and maximize market impact.As a key member of Canopy Growth’s leadership team, you will shape the long-term brand strategies for the Adult Use segment. This remote-first role emphasizes portfolio strategy, brand architecture, annual planning, and resource allocation to achieve sustainable growth. Collaborate closely with other executives to establish commercial integration and market share strategies.Key Responsibilities:
- Lead and mentor a high-performing marketing team
- Own the overall strategy for adult-use brands
- Define brand roles and growth mandates
- Monitor portfolio performance and recommend shifts
- Develop transparent brand architecture and positioningRequirements:
- Bachelor’s degree in Business or Marketing
- 10+ years in brand or marketing leadership
- Proven experience in portfolio management
- Strong analytical and financial skills
- Excellent communication and stakeholder managementElevate Canopy Growth's brand strategy through analytical insight, innovative thinking, and effective team leadership.#J-18808-Ljbffr

📌 Head Of Brand Strategy At Canopy Growth (Toronto)
🏢 MTL Cannabis
📍 Toronto