Shape the future of banking as a Senior Manager of Lifecycle Management Strategy at EQ. Drive customer engagement strategies and boost loyalty through cutting-edge marketing techniques.
In this pivotal role, you will lead lifecycle strategy for the credit card portfolio at EQ, targeting onboarding, activation, and long-term customer engagement. The position demands a unique blend of marketing expertise, analytical skills, and a solid understanding of customer relationships to effectively develop actionable roadmaps. Collaborate with cross-departmental teams to deliver measurable business outcomes and enhance customer experiences across multiple channels.
Key Responsibilities:



- Own the lifecycle engagement strategy for credit cards - Lead integrated marketing and product strategies - Develop a multi-year lifecycle roadmap based on insights - Build audience and channel strategies using behavioral data - Create test plans to improve customer experience
Requirements: - University degree in Marketing or related field - 7+ years in marketing strategy and customer engagement - Deep knowledge of lifecycle marketing and customer journeys - Robust product and commercial acumen - Exceptional communication and storytelling skills
Leverage your expertise in marketing strategy to enhance customer relationships and business performance at EQ.#J-18808-Ljbffr

📌 Lifecycle Management Senior Manager At Eq Winnipeg
🏢 Lever
📍 Winnipeg