Drive marketing success with Rockwell Automation as a Product Marketing Specialist. This hybrid role focuses on SaaS deployment, market analysis, and product launches to enhance revenue impact.
As a key player in Rockwell Automation’s marketing team, you will manage the execution of product marketing strategies, boost win/loss insights, and align product positioning. You’ll play a crucial role in cross-functional collaboration, guiding marketing programs while supporting external partner relations and knowledge transfer.
Key Responsibilities: - Lead end-to-end product launches with comprehensive narratives - Manage the win/loss program for market insights - Develop marketing materials,



including battle cards and presentations - Conduct competitor analysis to improve sales strategies - Support localization activities for global market needs
Requirements: - Bachelor’s Degree in relevant field - Legal authorization to work in Canada - 8 years of B2B software/SaaS marketing experience - Robust understanding of customer journey and product lifecycle - Project management discipline for effective process execution
Your expertise will help shape Rockwell Automation’s product strategies and market positioning.#J-18808-Ljbffr

📌 Product Marketing Specialist At Rockwell Automation Winnipeg
🏢 Rockwell Automation
📍 Winnipeg