Are you a strategic marketer with a passion for building brands, shaping portfolios, and driving real commercial impact? We’re looking for a dynamic Head of Marketing to lead the growth and evolution of our Canadian brand portfolio—spanning owned, partner, and hospitality brands.This is a high-impact leadership role where strategy meets execution. You’ll own the full brand ecosystem, influence key business decisions, and lead a talented team to deliver bold, insight-driven marketing that fuels growth.Why Join Us?Lead a diverse and growing portfolio of brandsMake a tangible impact on business performance and brand growthWork in a fast-paced, entrepreneurial setting with global connectionsBe part of a team that values innovation, insight, and bold thinkingWhat You’ll Be Responsible ForDefine and execute the long-term brand vision, architecture, and positioning across the full portfolio (owned, partner, and hospitality brands)Lead the development and growth of the AMSTERDAM brand, while overseeing additional brands through your teamLeverage consumer insights, category trends, and market intelligence to inform innovation and commercial strategyTranslate data into actionable plans across pricing, packaging, communication, and product developmentEnsure brands stay relevant, differentiated, and aligned with evolving consumer expectationsP&L; responsibility for Royal Unibrew Canada Brand Portfolio (owned and partner brands) & hospitality brands in alignment with Senior Management TeamTrack performance and ROI, making data-driven adjustments to optimize impactDrive brand health, revenue growth, and market share across the portfolioDevelop and execute integrated, data-driven marketing strategies across digital, retail (on/off-trade), hospitality, events, and partnershipsCollaborate with agencies to deliver high-impact campaigns and brand activationsWork closely with Sales to support distribution growth, key account development,



and effective sell-in/sell-out strategiesDevelop compelling sales tools and presentations to win in marketEngage with key stakeholders locally and internationallyPartner with the global marketing community to share best practices and drive innovationEducation & QualificationsBachelor’s degree (or equivalent) in Marketing, Business, Economics, or a related fieldMaster’s degree (e.G., MBA) considered an asset5+ years of progressive experience in marketing, ideally within beverage, alcohol, or CPG; hospitality experience is considered an assetProven track record of P&L; ownership and successful brand-building initiativesDemonstrated leadership experience managing teams and driving performance in a fast-paced environmentDemonstrated ability to develop and execute insight-driven commercial and marketing strategies that deliver measurable resultsStrong leadership mindset with a proven track record of coaching, mentoring, and developing high-performing teamsExperience with performance tracking tools (e.G., Power BI, CRM systems) and a solid understanding of ROI/ROIC measurementProven ability to work cross-functionally and collaborate effectively across departmentsStrong understanding of multi-channel marketing and how to drive synergetic brand impact across the full ecosystemExcellent communication and presentation skills, with advanced proficiency in Microsoft Office—particularly PowerPointPay: CA$140,000.00 - CA$150,000.00 per yearDiversity at our company means fostering a workplace in which individual differences are recognized, appreciated, respected and responded to in ways that fully develop and utilize each person’s talents and strengths. We are committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Human Resources Department by email at#J-18808-Ljbffr

📌 Head Of Marketing, Canada - C$140,000 - C$150,000 A Year (Toronto)
🏢 Royal Unibrew Canada
📍 Toronto