The OpportunityAs the Head of Bank Marketing, you will be at the forefront of transforming marketing into a true strategic engine—championing the customer voice, unlocking the power of digital and AI, and influencing decisions that shape how we help people live better lives. This role is built for a visionary leader who thrives on creating impact, elevating brand and experience, and partnering across the business to drive bold, customer‑centered growth. You will shape a forward‑looking marketing capability that influences enterprise strategy, amplifies customer insight, and elevates how we show up for the people and communities who rely on us.Position Responsibilities:Communications StrategyDevelop internal and external communication strategies and tools, which align with the business philosophies.Evaluate the success and applicability of communication strategies and tactics for both advisor and employee audiences.Create a cohesive and consistent brand/image for Advisory Services through a marketing and communications strategy.Conduct competitive and market research to determine best practices and optimal methods of meeting the communication needs of the business units within Advisory Services.Marketing StrategyDevelop and evaluate an advertising strategy that positions us as a leader in the independent space.Foster relationships with key industry publications and organizations to capitalize on opportunities to support the Manulife Securities’ recruiting strategy.Develop a comprehensive social media strategy leveraging internal expertise to establish parameters and evaluation metrics.Conduct competitive and market research to determine the marketing needs of the business.Develop and oversee sponsorship strategy, evaluating all potential sponsorship opportunities, ensuring brand and reputation control, as well as optimal ROI.CollaborationDevelop relationships with internal and external partners to deliver effective integrated marketing and communications to meet the needs of all stakeholders including social media, Digital, Brand, Public Relations.Management/LeadershipDevelop, lead and coach team, cultivating an engaging and motivating environment and championing individual career growth and career development.Provide leadership in development of marketing and communications for new and existing products, programs and initiatives,



ensuring regulatory compliance is top of mind.Provide communication and marketing guidance.Manage marketing/advertising and sponsorship budget.Required Qualifications:10+ years’ business-related experience, including several years of marketing and communications experience.University degree in Marketing, Communications (or equivalent).Proven track record in successfully designing and implementing communications and marketing strategies, delivering to deadlines and meeting budget requirements.Highly developed marketing and communications acumen with extensive knowledge of communications disciplines, techniques, legal responsibilities and government/securities regulations.Advanced strategic planning skills.Preferred Qualifications:Superior writing and editing skills, developed within the investment industry.Excellent communication skills are also required to work effectively with multiple stakeholders, synthesize information, present appropriate recommendations and manage the communications development cycle to completion according to negotiated timelines.Demonstrated ability to hire and successfully manage staff and external/internal advertising and marketing services agencies.Ability to develop positive relationships with key internal and external stakeholders.Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.When you join our team:We’ll empower you to learn and grow the career you want.We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.As part of our global team, we’ll support you in shaping the future you want to see.The role being advertised is an existing vacancy.關於宏利和恒康宏利金融公司是一家業界領先的國際金融服務商，致力於幫助人們實現「輕鬆投資理財，樂享豐盛人生」。若要進一步了解我們，請瀏覽 https://www.Manulifeim.Com/institutional/tw/en.宏利是平等機會僱主在宏利／恒康，我們擁抱多元。我們致力於吸引、培養及挽留和所服務客戶同樣多元的員工，並從而營造包容的工作環境，接納文化和個體差異。我們矢志維持公平的招聘、挽留、晉升及薪酬制度，我們管理的所有實踐及項目不會因種族、血統、原籍地、膚色、族裔、國籍、宗教或宗教信仰、信仰、性別（包括懷孕及其相關情況）、性取向、遺傳特徵、退伍軍人身份、性別認同、性別表達、年齡、婚姻狀況、家庭狀況、殘疾或受適用法律保護的任何其他因素而區別對待。我們的首要任務是消除障礙，為員工提供平等就業機會。人力資源部代表將盡力為應徵過程中提出要求的申請人提供合理協助。申請人要求提供協助所分享的信息將會按照適用法律及宏利／恒康政策儲存及使用。應徵過程中如需協助，請聯絡 [email protected]。Referenced Salary LocationToronto, OntarioWorking Arrangement混合式Salary range is expected to be between$129,800.00 CAD - $241,200.00 CAD. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job‑related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D; insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to the personal information collection statement.#J-18808-Ljbffr

📌 Head Of Bank Marketing - C$129,800 - C$241,200 A Year (Toronto)
🏢 Manulife
📍 Toronto