Lead the charge in driving growth at DAVIDsTEA as the Growth Marketing Director. Manage site conversion, lifecycle strategies, and agile campaigns to optimize sales across our e-commerce platform.

As DAVIDsTEA continues to expand its footprint in the specialty tea market, the Growth Marketing Director will play a crucial role in enhancing user experience and optimizing sales. With a focus on data-driven decision-making, you’ll oversee key marketing components such as conversion optimization, paid media strategies, and lifecycle marketing programs tailored for our diverse audience.

Key Responsibilities:
• Own site experience and checkout flow optimization
• Build and execute structured A/B testing for conversion
• Manage paid media budget with performance marketing partner




• Develop email/SMS lifecycle marketing strategies
• Mentor junior marketing specialists and analysts

Requirements:
• 7+ years in growth or digital marketing roles
• Proven P&L; management with substantial paid media budgets
• Strong skills in SEO, email, and performance-driven marketing
• Data-savvy with dashboard expertise
• Experience with cohort analysis and A/B testing

Be at the forefront of our growth initiatives, leveraging your marketing expertise to propel DAVIDsTEA forward.
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📌 Growth Marketing Director at DAVIDsTEA (Alberta)
🏢 DAVIDsTEA
📍 Alberta