05 Oct
|
CONVERTIBLES.DEV
|
Ottawa
05 Oct
CONVERTIBLES.DEV
Ottawa
About us Convertibles is a CRO and Shopify development agency for 8 and 9 figure D2C brands. We've just brought Google and YouTube ads in-house under the same roof, run by our co-founder Clay. He's been doing Google Ads for ecommerce since 2013: built and exited his own brand on Google Ads and CRO, then ran Google and YouTube for brands spending $50k to $500k+ a month on Google alone. The ads book today is around seven brands across the US, UK, EU and Australia, and it's growing. The role This is an apprenticeship with a real job attached. You work directly with Clay, learn how he runs accounts, and within 90 days you're running the weekly cycle on your first accounts yourself. The weekly cycle, concretely: Monday: pull last week's numbers (Google Ads platform side plus the client's attribution tool - Triple Whale, Converge or Northbeam), update the reporting workbook, write the client update, produce the actions list. Exact campaign, exact change, why. Through the week: make the changes, watch pacing, check feeds and Merchant Center, build current campaigns (Search, Shopping, PMax, YouTube / Demand Gen). Client calls:
sit in first, then run them. How we work, so you know what you're signing up for YouTube and Demand Gen are the main event, not a side channel. We take a brand's winning Meta ads, recut them for YouTube, and scale. Accounts have gone from YouTube at 6-12% of media mix to 13-22%, at a return that held for over a year. Attribution-tool numbers decide YouTube, not platform numbers. If you've only ever judged campaigns on what Google Ads says, you'll learn a different lens. Everything gets a number. "Performance improved" is not a finding. "NC-CPA went from £38 to £30 on the same spend" is. AI is part of the workflow. Reporting workbooks, data pulls and first drafts are built with Claude. You don't need to be a developer, but you need to be comfortable working this way. There's a dev, CRO, QA and design team behind the ads. When a landing page or a feed needs fixing, someone fixes it. Who fits 2-4 years hands-on in Google Ads for ecommerce. Your hands on the
📌 Google & Youtube Ads Specialist - Ecommerce (Remote, Full-Time) - Pacific Coast America (Ottawa)
🏢 CONVERTIBLES.DEV
📍 Ottawa