Company description
We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available.

We're subject matter experts in three key areas:

Strategy & Insights

Strategic visioning and planning

Positioning, branding and messaging strategy

Acquisition, retention and loyalty strategy

Copy testing, benchmarking and brand tracking

Customer journeys and experience mapping

Creativity & Content

Insight-based creative briefs

Full, multi-channel campaign development

Integrated content development

CRM and targeted communications

Social media and community activation and management

Data Intelligence

Customer, competitive and market insights

Primary, secondary, quantitative, qualitative and ethnographic research

Database segmentation and cluster analysis

Digital technology and marketing strategy

Online customer experience / mapping and information architecture

Overview
Publicis is looking for a detail oriented, client-facing individual responsible for the end-to-end project coordination of email campaigns for Publicis Toronto with a focus on custom projects using Braze. You must have a strong understanding and ability to troubleshoot HTML, can parse through HTML and CSS quickly to identify and articulate potential issues, and have considerable recent experience managing email, push campaigns, and in-app messages (IAMs) using Braze. Strong knowledge of Liquid is essential for this role. The right candidate will have a bias to action, passion for tinkering, learning and problem solving, and a commitment to following processes and best practices.

Responsibilities

Execute on project requests from various teams,



troubleshoot issues as they arise and engage related teams to resolve them.

Build campaigns and conceptualizing how to achieve a desired result using Braze (including IAMs and connected content calls) and Liquid.

Under the close guidance and oversight of your functional manager and PM, you will be responsible for prioritizing work, ensuring each campaign is executed without error and maintaining a strong relationship with clients and internal teams.

As a skilled resource, you must demonstrate a solid understanding of project management tools and best-practice methodology, have a deep understanding of user experience, email development and the ability to deliver solutions that are both robust and flexible.

The successful candidate will possess superior problem-solving skills and a passion for email marketing/CRM.

Qualifications

3-5 years digital, CRM operations, campaign management or related experience in an interactive, integrated agency or similar environment

Deep foundations in Braze is required for this role

Strong working knowledge of HTML and web design/functionality

Strong knowledge of email development methodologies and best practices

Understanding of mobile responsive email design and development

Unwavering attention to detail and commitment to follow process

Excellent communication skills (oral and written)

Ability to communicate difficult/sensitive information tactfully





Proven experience to work quickly and accurately under tight time constraints without compromising the quality of the deliverables or the project

Proficiency with Mac OS, Microsoft Project, Word, Excel, PowerPoint, wireframing/workflow tools, online project management/collaboration/ticketing tools e.g. JIRA, Smartsheets, etc.

Ability to learn and use new platforms and software quickly

Ability to trouble shoot and solve problems independently

Basic knowledge of Photoshop, Illustrator and Graphic design practices

A desire to work in a fast-paced, challenging, and rewarding setting

Additional information
Salary
Transparency matters to us. The salary range for this position is CAD $80,000 - CAD $120,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use
We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.

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📌 Senior CRM Campaign Manager (Braze) (Ontario)
🏢 Publicis Groupe Holdings
📍 Ontario