Groupe Marcelle is currently looking for a Brand Manager, Annabelle - Go-to-Market and Trade Marketing for a temporary, full-time role (12-month contract). Reporting to the Senior Brand Manager, Annabelle, you will be responsible for developing trade marketing programs, including promotional strategy, in-store commercial support materials, displays, visuals, and product launch execution for the brand. Hybrid work mode – three (3) days per week in the office Competitive base salary Flexible hours promoting work-life balance, including the possibility of leaving earlier on Fridays Medical and dental insurance Health and wellness spending account Retirement plan and Tax-Free Savings Account (TFSA) Employee Assistance Program Performance bonuses Paid holidays during the Christmas season Free access to our on-site gym at headquarters Large free outdoor parking lot (paid indoor parking option available) Lead the end-to-end go-to-market strategy, from analysis and briefing to product development and post-mortem review In collaboration with cross-functional teams, develop best-in-class 360 plans to support promotional and launch executions, including displays and point-of-sale materials Create brand-relevant promotional campaigns that help strengthen the core business and drive the sell-through of limited-edition items Work on seasonal POS updates based on launches, including fixtures, hot spots, POS artwork, and related materials Create training materials for the sales team Create and present trade programs, launch plans,



and promotional plans to internal teams and, occasionally, to retailers Develop post-campaign analyses to measure promotional effectiveness and identify opportunities for continuous improvement Work with the sales team to organize in-store events, COOP trade shows, and other related initiatives Work closely with the sales, purchasing, logistics, marketing, merchandising, and finance teams to develop and execute go-to-market and trade plans on time and within the prescribed budget.

A bachelor’s degree in communications and/or marketing, or any other related field ~3 to 5 years of experience in go-to-market and trade marketing, ideally in cosmetics or another related consumer goods industry ~ Knowledge of the Canadian cosmetics market, pharmacy retailers, and key global trends (an asset) ~ Experience analyzing market data, such as Nielsen, and using sales analysis tools ~ Strong analytical skills and the ability to synthesize data to develop clear and effective promotional strategies and go-to-market plans ~ The ability to interpret financial data, including P&L;, pricing analysis, and related metrics ~ Proficiency with the Microsoft Office suite. As part of our commitment to continuously improving our practices and adopting cutting-edge solutions, Groupe Marcelle may use artificial intelligence (AI)-assisted tools to support the analysis and pre-screening of applications. These tools are used to assist our Talent Acquisition team and do not replace human judgment.

📌 Brand Manager, Annabelle - Go-to-Market and Trade Marketing (12 month contract) (Montreal)
🏢 Groupe Marcelle
📍 Montreal