Company Profile With over 80 years of innovation, JCB is the world’s largest privately owned manufacturer of construction and agricultural equipment. Operating 23 manufacturing facilities across four continents—including the United States, the United Kingdom, India, and Brazil—JCB produces a diverse portfolio of more than 300 products. These include telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, access aerial work platforms, rough terrain forklifts, and tractors.

At the heart of JCB’s success are its people. As a family-owned business, we are accountable to our customers—not shareholders—which gives us the flexibility to focus on long‑term innovation and delivering real value. This independence allows us to continuously develop advanced technologies and integrate them into equipment designed to perform in the toughest environments while maximizing customer productivity.

At JCB, we stand behind our products—and our name—with pride and commitment to quality. This role will further assist JCB North America’s efforts in building successful business relationships between JCB, our dealers and end-users.

The Product Sales

Specialist will be the product point person for the construction equipment providing JCB dealers training, support, and guidance in the construction equipment sales process.

The Product Sales

Specialist will be the recognized construction equipment expert across JCB’s North American region. Full Time, Exempt Remote with travel within the assigned territory of Toronto Metro, Ontario and Canada - with 90% travel. JCB offers a comprehensive benefits package, including medical, dental, and vision insurance; 401 (k) retirement plan; paid time off and paid holidays.





Drive retail sales initiatives in coordination with Regional Business Managers and Dealers to achieve established sales goals and objectives Coordinate and conduct product demonstrations optimizing the performance of the equipment Manage individual personalized customer demonstrations with key producers, including feature, advantage, and benefit discussions customized to localized end-user applications Assist hosting and conducting Dealer open houses with focus on interactions with end-users, directly help retail equipment with dealer personnel, and build dealer-manufacturer credibility Partner with internal resources to create and manage product literature that highlight special features, benefits, and advantages over competitive products and identify features with focus on benefits to end-user prospects, customers, and dealers Provide additional Dealer and end-user support in partnership with Regional Business Managers by setting up and conducting field days, dealer meetings and customer visits to achieve established business strategies Support dealers on customer field visit calls individually or with Regional Business Managers Support dealers in planning, coordinating, and managing multiple customer demonstrations Conduct dealer and regional sales related product training Develop and maintain a relationship between key end-user customers and Dealers Act as the “point person” for district sales-related product questions for the products assigned Provide retailing support as required Assist Sales General Managers and Regional Business Managers with special needs and critical machine operation issues 4+ years outside sales experience in the industry ~ Willingness to travel up to 90% ~ Must pass any drug screens, background checks, and any pre-employment tests, which will be conducted in accordance with applicable law. Demonstrated success partnering with internal and external customers to achieve product sales goals and objectives Demonstrated success in achieving sales targets Ability to build and develop key relationships with Dealers, end-user customers, and JCB teams Solid interpersonal skills; Self-starter with minimal need for intensive supervision Demonstrated mechanical aptitude and knowledge Proficiency in Microsoft Office Suite, Lotus Notes or SAP Both office environment and occasionally manufacturing/factory setting. JCB is an equal employment opportunity (EEO) employer in accordance with applicable federal, state, and local laws.

JCB complies with applicable state and local laws governing non-discrimination in employment at every location where the company has facilities. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability statute, or any other characteristic protected under federal, state, and local laws. JCB complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities.

If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact the JCB Human Resources team at [email protected]. JCB Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; which can be found through our website at

📌 CE Product Sales Specialist - Canada (Toronto)
🏢 JCB North America
📍 Toronto