Are you a people-focused sales and marketing professional who enjoys building relationships, creating community connections, and helping others make important life decisions? If so, this is an prospect to combine your passion for sales with meaningful work that positively impacts the lives of seniors and their families. As our Community Relations Manager , you'll play a key role in growing our vibrant retirement community while helping prospective residents find a place they can truly call home.

You'll be the face of the residence in the community, leading marketing initiatives, developing referral partnerships, and guiding families through an important transition with confidence and compassion You will have meaningful work helping seniors and their families navigate one of life's most important decisions. You’ll build lasting relationships within the community and become a trusted local resource, and you’ll see the direct impact of your efforts through resident satisfaction and community growth. where you will lead, coach, and develop a dedicated Community Relations team. You will contribute directly to the success of the residence by partnering with the General Manager as well at with external community resources to build brand awareness. to expand your expertise in sales leadership, marketing strategy, business planning, and relationship management.

You will gain experience in a growing industry that combines healthcare, hospitality, and customer service.

The Community Relations

Manager works closely with the Regional Sales and Marketing Director to develop and execute marketing, sales, and community plans that support occupancy goals and enhance the residence's reputation within the community. You will act as a trusted resource for prospective residents and families, helping them understand the benefits of retirement living while ensuring a seamless experience from first inquiry through move-in.

Resident Focused

Partner with internal teams to create smooth and welcoming resident transitions.



Support resident engagement initiatives, including the Resident Ambassador Program and move-in experience programs. Maintain regular communication with residents, families, and team members Participate in operational planning and regional sales meetings.

Support employee recruitment, coaching, and performance management where applicable. Work collaboratively with all departments to support organizational goals and resident satisfaction Build Community Connections Create and nurture relationships with healthcare professionals, community organizations, and referral sources. Represent the residence at community events, networking functions, and public speaking engagements.

Drive

Sales & Occupancy Growth Develop and execute annual and quarterly sales and marketing plans. Manage prospective resident relationships and maintain a strong sales pipeline. Follow established sales processes to achieve monthly occupancy goals.

Enhance the residence's visibility and reputation through outreach and marketing initiatives Marketing & Business Development Develop and manage marketing materials, advertising, and promotional campaigns. Analyze market trends and monitor competitive activity. Track sales performance and prepare reports that support strategic decision-making.

Maintain accurate sales and marketing data and occupancy data Post-secondary education in Business, Sales, Marketing, Communications, Public Relations, or a related field is preferred. ~ Previous experience in sales, marketing, business development, hospitality, healthcare, senior living, or a related industry is considered an asset. ~2 years of experience working with seniors in a similar setting. ~ Strong communication, relationship-building, and presentation skills. ~ Proficiency with Microsoft Office applications and CRM systems. ~ Excellent organizational and time-management abilities. ~ Flexibility to work evenings and weekends when required.

Verve Senior

Living is an inclusive, equitable and accessible workplace. We are dedicated to building a team that reflects the diversity of the residents and communities in which we live and serve.

📌 Community Relations Manager - Verve Evergreen Retirement Community (Mississauga)
🏢 Verve Senior Living
📍 Mississauga