Digital Media SpecialistApply: Toronto, ON: Full time: Posted 7 Days Ago: JR1693Move Your Career Forward with DAC as a Digital Media Specialist Who We AreWe are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO/GEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations. Position Summary The Digital Media Specialist is responsible for the planning, creation, and execution of integrated digital advertising programs for key DAC Group clients.

This individual will be accountable for the strategies and functional activities as they relate to the effective delivery of core client programs that include paid search, paid social, OLV, display, and other critical channels to DAC Group’s core offering. What You’ll Do Become an expert in biddable paid media.

Produce weekly/monthly reports, covering all paid media channels & performance data.

Work collaboratively, coordinate and communicate with internal and external partners.

Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactively expanding and improving campaigns based on client business needs.

Build, launch, optimize and maintain paid search & display campaigns via Google Ads, Bing, YouTube, Facebook, Pinterest & other platforms.





Conduct search ad copy & banner ad testing per best practice to drive performance improvements.

Conduct keyword, placement & market research to make additions to new and existing campaigns.

Perform necessary conversion tracking implementation with assistance from our Marketing Science team. Perform QA on campaign set-up and post-campaign launch. What You Bring 2-4 years of hands-on experience managing paid search / paid social / display / video campaigns. Agency background in performance media preferred. Good communication skills. Ability to master and use a 3rd party bid management platforms (DoubleClick, Kenshoo, etc.).

Demonstrate ability to build campaign structures on Google and Microsoft Ads that follow client’s business needs and search best practice.

Demonstrate ability to pull reports and provide insights and observations on campaign performance at a high level.

Provide in-depth optimization suggestions based on account performance.

Perform ad copy testing.

Perform testing against various ad extensions.

In-depth knowledge of Google Ads and Microsoft Ads (Bing) features and how they can be effectively integrated into campaigns.

Ability to download data into Excel, perform VLookups, create Pivot Tables and charts. Solid understanding of how to visualize data for ease of comprehension.

What You’ll Get Professional Growth:



Work with top-tier clients and cutting-edge tools in the performance marketing industry.

Competitive Benefits

Competitive salary and comprehensive health advantages.

Generous PTO, wellness initiatives and parental leave.

Retirement saving plans.

- A supportive, collaborative, and casual work environment. How We Work**This role requires three days in-office days per week. Remote work is not available for this position. DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, state, or municipal law. At DAC we celebrate your contributions, provide you with opportunities, and support your total well-being. Our offerings include health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and employee assistance support. Full-time employees are eligible to participate in the DAC benefit programs.
- *Salary at DAC is determined by various factors, including but not limited to location, the individual’s particular combination of education, knowledge, skills, competencies, and experience, as well as contract-specific affordability and organizational requirements. The projected compensation range for this position is $55,000 to $75,000.

📌 Digital Media Specialist - Remote Freelance (Toronto)
🏢 DAC Group
📍 Toronto