Fractional Brand Strategist

Remote (North America) · Fractional contract 5-20 hours/week

About the Opportunity

Our client is a fast-moving, founder-led B2B go-to-market consultancy that helps growing companies sharpen how they position, communicate, and win. The work sits at the intersection of brand thinking and commercial performance - solving real business problems, not just refreshing how things look.

They're looking for a senior, self-sufficient brand strategist to lead client work on a fractional basis. This suits an independent operator who thrives in a lean, high-tempo environment and wants ownership and direct access to the founder.

The Role

You'll lead brand and positioning work for a range of B2B clients, working directly with the founder from discovery through strategy and delivery. This is a hands-on, end-to-end role: you own the thinking and the execution, including the coordination, prep, and client communication that comes with it.

Importantly, this is a lean setup with no dedicated project-management layer, so the right person is fully self-managing, comfortable scoping their own work, running their own admin and timelines, and flagging early when a request needs more than it first appears.

Key Responsibilities

- Lead brand positioning, architecture, messaging frameworks, value propositions, and brand narratives.
- Translate business challenges into clear brand and go-to-market strategy.
- Facilitate discovery, build frameworks,



and present recommendations directly to clients and senior stakeholders.
- Scope, manage, and deliver engagements end to end, including coordination and prep.
- Adapt across adjacent areas as engagements require (e.g. GTM or sales-aligned strategy), flagging scope as you go.
- Integrate AI naturally into daily work to raise the quality and speed of strategic output.

What We're Looking For

- 5+ years in a brand consultancy or agency environment.
- Strong B2B experience, ideally Tech, SaaS, Enterprise Software, or Manufacturing.
- Director-level depth in positioning, architecture, messaging, and brand governance.
- A fully independent operator - self-managing, scrappy, and comfortable in a fast-paced, founder-led workplace with shifting priorities and occasional tight turnarounds.
- A commercial mindset that ties brand to business outcomes.

This role is not focused on graphic design or creative production - it's for a strategist who solves business problems through brand.

The Details

- Fractional contract, variable hours (typically up to ~10/week).
- Remote, North American collaboration.
- Competitive hourly contract rate, commensurate with experience.

This position reflects a current vacancy with one of our clients. Our Recruiters combine deep market expertise with AI-enabled technology to support a faster, more informed recruitment process.

📌 Fractional Brand Strategist (Canada)
🏢 Professional Staffing
📍 Canada