Shape the future of banking as a Senior Manager of Lifecycle Management Strategy at EQ. Drive customer engagement strategies and boost loyalty through cutting-edge marketing techniques.

In this pivotal role, you will lead lifecycle strategy for the credit card portfolio at EQ, targeting onboarding, activation, and long-term customer engagement. The position demands a unique blend of marketing expertise, analytical skills, and a strong understanding of customer relationships to effectively develop actionable roadmaps. Collaborate with cross-departmental teams to deliver measurable business outcomes and enhance customer experiences across multiple channels.

Key Responsibilities:



• Own the lifecycle engagement strategy for credit cards • Lead integrated marketing and product strategies • Develop a multi-year lifecycle roadmap based on insights • Build audience and channel strategies using behavioral data • Create test plans to improve customer experience

Requirements: • University degree in Marketing or related field • 7+ years in marketing strategy and customer engagement • Deep knowledge of lifecycle marketing and customer journeys • Strong product and commercial acumen • Exceptional communication and storytelling skills

Leverage your expertise in marketing strategy to enhance customer relationships and business performance at EQ.

📌 Lifecycle Management Senior Manager at EQ (Winnipeg)
🏢 Lever
📍 Winnipeg