PositionSummary ReportingtotheVicePresidentofMarketingandCommunications,thisManagerroleisresponsibleforadvancingTourismWindsorEssexPeleeIsland’s(TWEPI)prioritiesthrough:(1)

GroupPrograms –coordinateandsupporttheattractionandservicingofmeetings,conferences,sportingeventsandgrouptravelopportunitiesthroughbidandproposaldevelopment,hotelandindustryliaison,groupservices,performancetrackingandindustryengagement,(2)

PartnershipEngagement&ProgramManagement; –leadthegrowthandmanagementofTWEPI’spartnershipprogramsthroughpartnerengagementandretention,prospectingandleadgeneration,stakeholderworkinggroups,revenuedevelopmentandthesupervisionofthePartnershipSpecialist,and(3)

Consumer&IndustryShowEngagement; –leadtheplanningandexecutionofTWEPI’sparticipationatconsumerandindustrytradeshowsandevents,includingpartnerengagement,showlogistics,creativeactivations,destinationrepresentation,leadgenerationandperformancereporting.

PrincipleResponsibilities GroupPrograms

Supportgrouptravel,meetingsandsporttourisminitiativesthroughliaisingwithhotels,venuesandindustrystakeholders.

Assistwithbidpreparationandproposaldevelopmentformeetings,conferences,tournamentsandevents.

Liaisewithlocalhoteliersregardinggroupbusinessopportunities,hotelperformanceindicatorsandtourismintelligence.

Coordinategroupservicesandrespondtoincomingsport,meetingandgrouptravelinquiries.

Track,evaluate,andreportannuallyongroup,meetingandsportactivity.

Maintainacomprehensiveinventoryofvenueswithintheregion.

Assistindustrypartnersinthedevelopmentofresponsestobidsandproposalstoattractconferences,tournaments,andmeetingstotheregion.

PartnershipEngagement&ProgramManagement;





Provideday-to-daydirectionandsupervisiontothePartnershipSpecialist,establishingprioritiesandoverseeingtheirworkinsupportofpartnershipengagement,prospecting,programadministrationandpartnercommunications.

ManageandmaintainpartnerparticipationlevelsacrossassignedTWEPIprograms,ensuringstrongcommunication,engagementandretention.

Leadtheidentificationandprospectingofnewbusinessesandorganizationsforprogramparticipation,workingwiththePartnershipSpecialisttogenerateleadsandfollowupwithprospectivepartners.

LeadpartnershipparticipationandrevenuemonitoringforTWEPI’sOfficialVisitorGuideandotherrevenue-generatingprogramsandtools,overseeingpartneroutreach,trackingparticipationandidentifyingopportunitiestogrowannualrevenues.

WorkcollaborativelywiththeDestinationDevelopmentteamtoidentifynewtourismbusinessesandexperiencesthatalignwithtourismprogramsanddigitalpassportprograms,includingBandwango.

Generateandqualifypartnershipleads,conductingoutreachandfollow-uptoconvertprospectsintoparticipatingpartners.

Identifyopportunitiestogrowparticipationandrevenuewithinexistingprogramsthroughenhancedpartnershipsandsponsorships.

Facilitatepartnerworkinggroupsandmaintainregularengagementwithparticipatingbusinesses,includingprogramssuchasBarrelsBottles&BrewsandEPICWineries.;

Establishandworktowardannualpartnershipparticipationandrevenuegoals,overseeingthetrackingandreportingofpartneractivity,prospectingandresultsthroughTWEPI’sCRM(Tempest/IDSS)

ManageandmaintainpartnerparticipationlevelsacrossassignedTWEPIprograms,ensuringstrongcommunication,engagementandretention.





Consumer&IndustryShowEngagement;

PlanandcoordinateTWEPIparticipationatconsumerandindustrytradeshows,conferencesandtourismevents.

Coordinatelogisticsforexhibitions,collateralmaterials,boothconcepts,staffingandstakeholderinvolvement.

AttendandrepresentTourismWindsorEssexatconsumertravelshows,outdooradventureshows,wineandculinaryevents,sportandmeetingsindustrytradeshowsandothertourism-relatedactivationsasrequired.

Workcollaborativelywithinternalteamsandexternalsuppliersoncreativeconcepts,promotionalmaterialsandvisitorengagementstrategies.

Coordinatepost-showfollow-up,leadtrackingandreportingtoevaluateperformanceandidentifyfutureopportunities.

Maintaintradeshowinventory,displaysandpromotionalassets.

PositionQualifications

Aminimumofthree-five(3-5)yearsofmanagerialexperiencewithinarelevantmarketingandcommunicationsenvironment,hotel,tourismorganizationorrelatedsector.

Auniversityorcollegediplomaintourism,communications,marketing,businessorrelateddiscipline.

Strongcommunicationskillsindigital,verbal,writtenandpresentationformats.

Excellentteam-orientedskillsandcapacities.

Anunderstandingofresearchandevaluationtechniquesandtheirapplications.

Abilitytoworkwithpeopleinmultipleandvariedforms,involvingsenior,intermediateandjuniorstafflevels,aswellasthepublic,communityleadersandothers.

Abilitytocoordinatecomplexprojectsandactivitiessimultaneously.

Abilitytoworkeveningsandweekendsonaperiodicbasisincludingoutboundprovincialtravel.

Abilitytodealwithconfidentialinformation.

Apositiveattitude,lotsofenergy,confidence;openmind,andhighpersonalstandardsofintegrityandprofessionalism.

Computerskills,includingMicrosoft365,areessential.

ValidGlicensewithreliablevehicle.

MustprovideaLevel1:CriminalRecordCheck(CRC).

📌 Manager of Groups & Programs (Winnipeg)
🏢 Owen Sound
📍 Winnipeg