Most people over 65 who need mental health care never get it. Not because it doesn't exist — because nobody ever told them it was for them, covered by their insurance, and available from their living room. We need someone who can change that with a camera, an editing timeline, and a funnel that actually converts. If you've ever made a video that made a stranger cry and then click — keep reading.

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Life is a national behavioral health platform built specifically for older adults. We connect people to licensed therapists across 49+ states, and we take Original Medicare Part B — billed directly, so most of our clients pay nothing out of pocket. Here's the hard part of the job, and the engaging part: our clients are 65+, but the person who finds us is often a 45-year-old daughter at 11pm googling "how do I help my mom," or a 22-year-old grandkid who noticed grandpa stopped calling.

That's your creative canvas. Make a lot of video. Long-form for YouTube and paid. Therapy for seniors" is not a hook. "My mom hasn't left the house in six weeks and I live 2,000 miles away" is. Build the funnel behind every video.

This is the part that separates this role from a normal content gig.

A video is the top of a machine you also build: hook → landing page or lead magnet → email/SMS sequence → booked call. You'll wire that yourself in Make.com and HubSpot — forms, workflows, lists, lifecycle stages, UTM discipline, the whole thing. If a video pops and the funnel behind it leaks, that's on you to find and fix.

Ship fast and iterate faster. You'll post,



read the data, cut new variants of what worked, and run it again. A rough edit that ships Tuesday beats a beautiful one that ships in three weeks. Edit everything yourself.

You have a reel or portfolio of short-form video you personally made that performed — and you can tell us exactly why each one worked You've built and launched at least one full funnel end to end : creative → landing page → automation → conversion You can produce 10+ finished assets a week without the wheels coming off You have taste in a category that usually has none — this space is full of stock-photo seniors laughing at salad, and we refuse to be that You've made content for or about older adults, caregivers, or healthcare — or you've lived the caregiving experience yourself Paid social experience: you understand what makes a creative work as an ad, not just organically Ship your first 20 pieces. Days 61–90 — Own a channel P&L; view: cost per lead and lead-to-booked by content theme, with a clear point of view on where the next dollar goes. You'll have creative control, real budget behind the winners, and direct access to leadership — no six-layer approval chain for a caption change.

This is a small team where marketing decisions get made in the same room they get executed in. The video you cut on a Thursday afternoon is the reason someone's grandmother talks to a therapist for the first time in her life. Equity options Remote-first with a home office or equipment stipend. #

📌 Marketing & Business Coordinator (Calgary)
🏢 Marketing / Sales u0026 Communications
📍 Calgary