Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better. You will strengthen revenue impact by managing the product marketing work that directly improves win rates and launch success.

You will guide competitor analysis and battle cards to sharpen difference in active deals. You will work with external partners to align joint positioning and co-marketing motions. You will manage end-to-end product launches with the right narratives, enablement, and assets.

Strategic Portfolio Marketing

This involves a SaaS deployment model, including product release communications, content, and reporting. These elements span the customer journey and product lifecycle, comprising emails, in-app notifications, release updates, FAQs, web and community content, product and roadmap webinars/videos.

Market

Research involves collecting and compiling intelligence from multiple sources. These sources include market, competitive, industry analyst, customer (VoC), and win/loss data. This compiled intelligence informs corporate and product strategy, and target market and ideal customer profile definition. Additionally, it involves building enablement and education tools. You include presentations, videos, talk tracks, battle cards, demos, and internal FAQs.

Global

Expansion - Orchestration of localization related activities and assets including management of translations and regional enablement Product Content Development involves preparing and updating product marketing materials. These materials include solution and industry-based content, as well as analyst briefing content, partner and integration materials, marchitecture diagrams, and technical documentation.



Technical documentation encompasses RFP sections, architecture and security documents, and more.

Support a range of product marketing programs and activities with a desire to gain broad experience in the function! Bachelor's Degree in relevant field. Legal authorization to work in Canada is required. 8 years' experience in B2B software/SaaS product marketing ~ Experience developing product marketing programs cross-functionally ~ Understanding of marketing at all stages of the B2B customer journey and SaaS product lifecycle ~ A collaborative self- starter who is comfortable being hands-on with implementation of programs ~ Discipline to follow established standards and processes - project management example is critical ~ Marketing Certified (PMC) Project Management Professional (PMP) certification Health Insurance including Medical and Dental Health Care Spending Account (HCSA - dependent on the plan chosen) Employee Assistance Program (EAP) Retirement plans Employer Paid DC Pension Maternity and Parental Leave Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be adaptable with your personal life.

For this role, the Base Salary Compensation is from ($95,200 CAD - $119,000 CAD) with an annual target bonus of (5%) of base salary. We are an Equal Opportunity Employer including disability and veterans. If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (519) 618-4899.

Rockwell

Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.

NYSE: ROK), is a global leader in industrial automation and digital transformation. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 28,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit

📌 Marketing/Product Management Specialist (Toronto)
🏢 Rockwell Automation
📍 Toronto