Overview

Are you passionate about driving impactful marketing campaigns and crafting compelling digital experiences? We’re seeking a energetic Marketing Specialist to join our innovative team! In this role, you will be at the forefront of developing strategic marketing initiatives, enhancing brand visibility, and engaging target audiences across multiple channels.

Your creativity, analytical mindset, and technical expertise will help propel our brand forward in a competitive landscape. This paid position offers an exciting opportunity to grow your skills while making a tangible difference in our marketing efforts.

Responsibilities

- Develop and execute comprehensive digital marketing strategies across platforms such as social media, email, and search engines.
- Manage and optimize paid advertising campaigns using tools like Google Ads (formerly Google AdWords) and Facebook Advertising to maximize reach and ROI.
- Conduct keyword research and implement SEO best practices to improve website visibility and organic traffic.
- Design engaging visual content using Adobe Photoshop and Adobe Creative Suite for use across digital channels.
- Maintain and update the company’s website using WordPress, ensuring content is fresh, relevant, and optimized for search engines.
- Analyze campaign performance using Google Analytics and other analytics tools to refine strategies and report on key metrics.
- Collaborate with cross-functional teams to create compelling email marketing campaigns that nurture leads and boost engagement.
- Utilize HTML, CSS, JavaScript,



and SQL to support website enhancements, data analysis, and tracking implementations.
- Stay informed about the latest trends in digital marketing, e-commerce, and industry best practices to continuously improve campaign effectiveness.

Skills

- Proven experience with E-commerce platforms and online retail strategies.
- Strong knowledge of SEO, Google Analytics, Google AdWords, Google Ads, and Facebook Advertising tools.
- Proficiency in Adobe Photoshop, Adobe Creative Suite, WordPress, HTML, CSS, and JavaScript for web content creation and customization.
- Ability to conduct detailed keyword research to inform content strategies.
- Experience with Email marketing platforms and campaign management tools.
- Solid understanding of Digital marketing principles, including paid media, organic growth tactics, and analytics-driven decision making.
- Familiarity with SQL for data querying and analysis related to campaign performance or customer insights.
- Excellent communication skills with the ability to translate data insights into actionable strategies.
- Creative flair combined with a detail-oriented approach ensures compelling content that resonates with target audiences.

Join us as a Marketing Specialist where your innovative ideas will shape our brand’s future! This role offers an energetic environment where your skills will be valued, your growth supported, and your contributions celebrated every step of the way. Pay: $42,700.00-$89,000.00 per year

Work Location: In person

📌 Marketing Specialist (North York)
🏢 Winter Warm Construction
📍 North York