We are looking for a creative, data-driven Social Content Strategist to shape and elevate our brand’s presence across digital channels. You will design multi-platform content strategies, produce engaging short-form creative, and turn audience insights into growth. You’ll bridge the gap between creative storytelling and performance analytics, driving both brand awareness and meaningful engagement across our key digital channels. This role reports to the Director of Marketing.

Permanent

Full-Time (40 hours) Monday to Friday 8:00 am – 4:30 pm

• Strategy &

• Planning: Develop and execute cross-platform social content strategies tailored to specific channel dynamics (TikTok, Instagram, LinkedIn, X, YouTube, etc.) Content Creation &

• Direction: Ideate, write, and oversee short-form video, static posts, stories, and multimedia copy that align with voice and brand guidelines Track key performance indicators (engagement, reach, conversion rate) and turn monthly data into clear, actionable performance insights Community &

• Advocacy: Partner with creators and influencers to amplify brand reach and build active online communities Cross-Functional Alignment: Collaborate with design, marketing,



and other cross-functional teams to ensure social campaigns support broader company goals Bachelor’s Degree in Marketing or Communications (required) ~5+ years of experience in social media or communications (required) ~ Agency experience (an asset) ~ TikTok, Instagram Reels, LinkedIn, YouTube Shorts) ~ Experience tracking performance metrics using native tools or platforms (i.e.: Sprout Social, Meltwater Engage, Hootsuite) ~ Ability to write sharp, platform-native copy and outline visual concepts, storyboards, and short-form video scripts ~ Proficiency with mobile and desktop editing software (i.e.: CapCut, Premiere Pro, Canva) for quick-turnaround content creation ~ Ability to map business goals to a content calendar and translate real-time trends into brand-appropriate content ~ Strong balance between big-picture visual storytelling and performance data analysis ~ Ability to thrive in a fast-paced workplace and adapt quickly to algorithm shifts or reactive marketing opportunities ~ Great benefits (healthcare, health & personal spending accounts, wellness days, Employee &

• Family Assistance Program) ~ Employee appreciation events & rewards ~

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